Welcome to The Order 📦
For those sellers who are seeking to prove that the Amazon marketplace aggregator model works, it’s about proving one thing now: making it work at scale. It boils down to 3 key areas which are crucial for success. Read this article on how to improve the effectiveness of the acquisition process, how to make the organization more efficient and how to approach scalability. In the end, it's about leveraging automation so your teams can focus on the most critical parts of the business!
Are we stepping ahead of the trendline? As we come out of lockdown, UK eCommerce penetration is 50% higher than the USA. A covid-accelerated trend continues as lockdown measures relax, read more in this analysis by Ben Evans of US vs UK eCommerce behavior.
CNBC reported on a tool that allows more comprehensive customer engagement as part of an effort to increase ways for brands to interact with customers directly. A step that will open opportunities for brands to increase new forms of customer engagement at scale. However, not all is great as Amazon starts removing certain customer-related information as Marketplace Pulse reports a few days earlier.
Truly unlocking competition in tech means increasing interoperability; an absolutist approach to privacy is doing the exact opposite. In this article, Ben Thompson comments on Facebook’s push to collaborate more closely with Shopify and how the debate around privacy is also playing a driving role in that context.
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When it comes to scaling and aggregating sellers on B2C marketplaces, one thing matters most: speed. Xapix helps E-Commerce Aggregators to accelerate their deal execution & scale up operations.
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