📦 The Order : Weekly Roundup - WPP & Omnicom
Issue #179
Happy Sunday,
Here’s a quick roundup of last week’s news :
Chart of the Week
Ampd this week shared some data around Prime Day from its brands cohort. Notable: Google product searches increased 17% from the week prior, and clicks increased 21%.
Movers & Shakers 🙌
WPP, Omnicom and even Dentsu have a good day at the office (thanks to Amazon and eBay) [Digiday]
Why Heyday and Branded are combining to become Essor [Modern Retail]
Strategy ♟
Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in the UK [Amazon]
Amazon says exports from India-based sellers to cross $5 bln in 2024 [Reuters]
TikTok’s Possible Ban Is Losing American Support, Survey Finds [Bloomberg]
An M&A spree in influencer marketing is bolstering the creator economy. These 15 deals show what's selling and why. [Business Insider]
Google Adds New Tools To Help Retailers Tap into Shopping Trends
Eurozone retail sales rebound as euro strengthens against US dollar [Euronews]
Job Opportunity 👩🚀
Operations Specialist - Amazon Automation Control Center [with Autopilot]
Events 🎤
Join Autopilotbrand.com along with Finale Inventory, Jungle Scout, PickFu & Trellis on Tue, Sep 17 6.30pm after the first day of Accelerate. Apply for one of the spots today here with code: Amazon-Accelerate-HH
Amazon Accelerate, Sep 17-19 in Seattle
Amazon unBoxed, Oct 14-16 in Austin
Make this week count 🙌
Christian