📦 The Order : Weekly Roundup - Whatnot

Issue #222

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week:

Marketplace Pulse digs into a particular commerce vertical experiencing rapid grow: ‘Whatnot Found Live Commerce's Sweet Spot’

Strategy ♟

• Jeffrey Cohen’s Cannes Reca:p: ‘Cannes Lions 2025: Redefining Advertising's Future’ [Linkedin]

• Amazon Expands Prime Delivery Services Across Rural U.S. [Wall Street Journal]

• Amazon's Longest Prime Day and Biggest AI Test [Marketplace Pulse]

• This year’s 4-day Prime Day is a ‘winner-takes-all’ test for Amazon sellers [Modern Retail]

• Walmart Unveils New AI-Powered Tools To Empower 1.5 Million Associates [Walmart]

• Kevin King on the Future of AI Driven UGC [Linkedin]

• Nike says it’s making progress with its wholesale turnaround as it readies for its return to Amazon [Modern Retail]

• Study Shows LLM Conversion Rate Is 9x Better — AEO Is Coming [Forbes]

Events 🎤

• NRF Nexus, Ranchos Palos Verdes, CA July 14-16

• Amazon Solution Provider Summit, Seattle July 15-17

• Amazon Ads Developer Summit, New York Aug 5-6

• Amazon Accelerate, Seattle Sep 16-18

• Amazon UnBoxed, Nashville Nov 10-12

Make this week count 🙌

Christian