📦 The Order : Weekly Roundup - Walmart, FTC & Klaviyo

Issue #129

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the week 📊

In “Walmart reaches 100,000 active marketplace sellers” Marketplace Pulse digs into the recent growth on the platform. The platform keeps close control on their active sellers: With 10,000-20,000 sellers applying to join every month, about 10% eventually become active.

Movers & Shakers 🙌

• A big homerun for the eCommerce tools space: “Klaviyo’s strong IPO pricing should give unicorns an idea of what they are worth” [Techcrunch]

Strategy 🦈

• 👀 FTC Poised to Sue Amazon for Antitrust Violations Next Week [Bloomberg[

• Amazon Scraps Planned Merchant Fee With Antitrust Suit Looming [Bloomberg]

• Amazon to Hire 250,000 Logistics Workers for Holidays, Boost Hourly Wages [Bloomberg]

• Amazon brings e-commerce to Prime Video with a merch shop, starting with ‘Gen V’ [Techcrunch]

• Amazon Briefing: This year, Amazon is bringing in more bells and whistles to push Thursday Night Football ads [Modern Retail]

• Amazon will now allow cashierless checkout for clothing [CNBC]

• 🎥 The Besties chatting with Shopify’s CEO: “All-In Summit: Tobi Lutke on consumer spending, teams, Amazon, AI, and more” [Youtube]

• India Expansion: “Amazon India Launches Multi-Channel Fulfilment For D2C Brands, Other Sellers” [Inc42]

• Alibaba Unveils $2 Billion Turkey Investment in Erdogan Meeting [Bloomberg]

• Temu has overtaken Shein in several key metrics, but both have a long way to go to catch up to Amazon [Business Insider]

• Showdown in Seattle: “TikTok Plans Seattle Beachhead for Shopping Expansion” [The Information]

• The Lex Newsletter: TikTok wants to be Amazon for Gen Z [Financial Times]

• TikTok is cracking down on sellers that make homemade foods like freeze-dried Skittles as it looks to clean up its e-commerce platform [Business Insider]

• With the help of Amazon, Pinterest is hoping its latest full-funnel advertising pitch will stick [Modern Retail]

• Intra-Asian trade is on the rise: “How Asia is reinventing its economic model” [The Economist]

• Need some inspiration? “The best branding of 2023” [Fast Company]

Events 🎤

• eClimb Summit, Sep 21, London, UK

• Seller Velocity Conference, Oct 11-12, New York, US

• Amazon Ads unBoxed, Oct 24-26, New York City, US

• Amz Innovate, Nov 13-14, New York City, US

Make this week count 🙌

Christian