📦 The Order : Weekly Roundup - Video Ads & TikTok Realities

Issue #144

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the Week

Amazon’s headcount tripled between 2017 - 2022 - growth in ads is accelerating. More details in “Amazon’s Five-Year Corporate Hiring Binge, Revealed” [The Information].

Strategy 🦈

• Amazon Captured 29% of Online Orders Before Christmas [Bloomberg]

• $3B from video ads plus additional prime revenues: “Amazon’s Video Ad Push Expected to Generate an Extra $5 Billion in Revenue” [Bloomberg]

• Amazon marketplace crackdown has sellers searching for legal help [Ars Technica]

• Listing optimization at Perry Ellis featured around min 2: “Why OpenAI’s Customers Are Eyeing Its Competitors” [WSJ Tech Briefing]

• Enter Stage 2: “TikTok Shop Hikes Seller Fees, Axes Subsidies” [The Information]

• TikTok Eyes $17.5 Billion Shopping Business on Amazon’s Turf [Bloomberg]

• Target bets big on items Walmart and Amazon can't sell [The Street]

• Lazada cuts staff amid speculation of upcoming IPO [The Strait Times]

• Flipkart cofounder Binny Bansal launches OppDoor, an ecommerce startup focussed on online brands [Economic Times]

Events 🎤

• Amazon Ads @ CES, Jan 9-11, Las Vegas, NV

• National Retail Federation - Retail’s Big Show, Jan 14-16, New York, NY

• The Fortia Group’s eCommerce Summit for Acquirers, Jan 16, New York, NY

• ShopTalk, Mar 14-16, Las Vegas, US — Exhibitor opportunities

Make this week count 🙌

Christian