📦 The Order : Weekly Roundup - Vantage Discovery, Spangle AI & 10Club

Issue #208

Mar 23, 2025

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week:

Amazon’s marketplace presence captures 62.5% of global GDP (markets with $72.2T in total). Marketplace Pulse digs into how Amazon’s presence is further expanding with its latest expansion to Ireland.

Countries with Established Amazon Marketplaces Relative to Global GDP

Movers & Shakers 🙌

Shopify has acquired Vantage Discovery, an AI search company founded by former Pinterest engineering leaders [Business Insider]
Spangle AI: $6M seed for contextual product engine & shopping assistant for DTC [Techcrunch]
10Club under pressure: After $70 mn in bank, e-commerce aggregator 10Club close to bankruptcy [Livemint]

Strategy ♟

Amazon launches Amazon.ie in Ireland [Amazon]
Marketplace Briefing: How Amazon sellers are optimizing for AI as the SEO playbook changes [Modern Retail]
Amazon’s Quest to Displace Google as Internet Ad Broker [The Information]
As retail media booms, lines blur between performance and brand marketing budgets [DigiDay]
OpenAI’s ‘Agents’ Pose Risks to DoorDash, Other Consumer Apps [The Information]
PepsiCo’s $1.95B Acquisition Of Poppi Is A Lesson For All Marketers [Forbes]