📦 The Order : Weekly Roundup - TikTok
Issue #198
Happy Sunday,
Here’s a quick roundup of last week’s news:
Chart of the Week:
Marketplace Pulse covers Amazon’s ongoing platform growth in ‘Amazon Draws a Million New Sellers in 2024’:
Jan 21 Title Compliance Deadline
Amazon’s new title policy is set to go live next week.
What to expect:
For non-compliant titles, Amazon will AI-generate new titles and implement those unless you object to that individually per listing with an explanation within 14 days
We have seen Amazon’s updates go off-board the last 6 months, so we do suggest checking-in on those regularly (… a ‘pencil’ just isn’t the same thing as a ‘beard pencil’). So run your check, or automate those.
More on the policy, plus a way for you to have this done automatically be Autopilot and ensure policy compliance for you while lifting your sales in this blogpost.
Movers & Shakers 🙌
Former Head of U.S. Ecommerce at TikTok, Sandie Hawkins, Joins Teikametrics as President [PR Newswire]
Strategy ♟
Amazon Tez: Ecommerce pushes quick commerce as Amazon tests Tez, Flipkart boosts Minutes [The Economic Times]
Amazon cuts jobs in its Fashion and Fitness group, according to internal messages [Business Insider]
What to Expect From Amazon.com's Next Quarterly Earnings Report [Nasdaq]
Brands are seeing an influx of traffic from ChatGPT and Google Gemini [Modern Retail]
Walmart partners with Rebag to bring tens of thousands of luxury products to its marketplace [Modern Retail]
Brands are among the ‘TikTok refugees’ flocking to RedNote [Modern Retail]
TikTok sellers brace for 'doomsday' [Business Insider]
TikTok Will Pause Ads on Jan. 19, But Data Will Remain Accessible [Adweek]
The latest on the evolving TikTok ban (and Trump’s options) by Forbes - most notably: Donald Trump urged tech companies on Sunday “not to let TikTok stay dark,” announcing he’ll allow TikTok to return when he takes office Monday by extending a deadline for China-based owner ByteDance to sell the app
Event Recaps
Events 🎤
National Retail Federation NRF 2025, Jan 11-14 in New York — Apply for Autopilot’s NRF event happening today, Jan 12 here
Prosper Show, Mar 25-27 in Las Vegas
Shoptalk, Mar 25-27 in Las Vegas
Make this week count 🙌
Christian