📦 The Order : Weekly Roundup - store brands vs national brand

Jun 02, 2024

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the Week

The brand landscape is changing. As Wall Street Journal coverage highlights, “Store Brands Are Filling Up More of Your Shopping Cart”.

Amazon premium brand expansion: Kiehl’s Starts Selling on Amazon as More Premium Fashion & Beauty Brands Warm to Web Giant [WWD]

Amazon Sellers, Struggling to Boost Business, Are Buying Google Ads [Bloomberg]
Amazon: AI-powered 'Performance+' ads offer 30-90% lower CPAs [Search Engine Land]
Amazon’s Original Rivals Throw a Twist Into FTC Antitrust Case [Bloomberg]
US judge rejects Amazon bid to get FTC lawsuit over Prime program tossed [Reuters]
Amazon's India growth story: How the e-commerce giant is trying to overcome stiff competition with new expansion strategies [Business Today]
Amazon Briefing: Why locked-up merchandise in stores may be good news for Amazon [Modern Retail]
Amazon to expand drone delivery service after clearing FAA hurdle [CNBC]
As more brands build out corporate gifting programs, new B-to-B solutions are emerging [Modern Retail]
Google's AI Overviews Shake Up Ecommerce Search Visibility [Search Engine Journal]
Google Performance Max For Marketplaces: Advertise Without A Website [Search Engine Journal]
TikTok Aims To Create 1 Billion Shopping Influencers [Marketplace Pulse]
TikTok preparing a US copy of the app’s core algorithm, sources say [Reuters]
How Temu parent PDD dethroned Alibaba to become China's most valuable e-commerce company [CNBC]

Make this week count 🙌

Christian