📦 The Order : Weekly Roundup - Shopify Agentic Commerce

Issue #228

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week :

Marketplace Pulse digs into Amazon Ad’s growing footprint in Amazon's Expansive Advertising Breaks New Records:

AI Announcement of the Week 🦾

GPT-5 is an obvious one, but for the commerce world there is also Shopify’s announcement of a set of tools supporting agentic commerce:

Strategy ♟

• First impressions of Alexa+, Amazon's upgraded, AI-powered digital assistant [TechCrunch]

• Amazon’s latest actions against fake review brokers: Amazon secures largest-ever legal win against global fake review network [Amazon]

• One winning brand as one end-game scenario: ‘OpenStore’s demise marks endgame for once-booming e-commerce aggregator market’ [CNBC]

• Shopify delivers upbeat revenue forecast on resilient demand, shares surge [Reuters]

• ‘It fundamentally changes what it means to be an e-commerce brand’: What a ChatGPT checkout system could mean for retail [Digiday]

• The AI Commerce Wars Have Begun [Forbes]

Events 🎤

• Amazon Ads Developer Summit, New York Aug 5-6

• Amazon Accelerate, Seattle Sep 16-18

• Amz Innovate, New York Oct 10-12

• Amazon UnBoxed, Nashville Nov 10-12

Make this week count - A full Prime Week is about to start 🙌

Christian