📦 The Order : Weekly Roundup - Profound

Issue #221

Jun 22, 2025

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week:

The value of a shopper’s visit to the Amazon store in the US ($11.14) is significantly above its international peers. Vs Japan +x%, vs Germany x%, vs UK x%. Scott Needham has the details.

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AI News of the Week 🤖

Prime Day is confirmed for July 8-11 - and AI tools are here to support it:

Amazon revealed a number of AI Helpers for prime Day: 5 Amazon AI tools that can help you save time and money this Prime Day

Amazon Prime Day promotion with FAQ buttons and glowing box

Movers & Shakers

AI Optimization: Profound Raises $20M in Series A Funding [Finsmens]

Strategy ♟

Amazon, Roku Strike Deal to Pool Connected-TV Audiences for Advertisers [Variety]
Disney & Amazon Advertising Units Team Up: “We’re Breaking Down Traditional Barriers Between Content And Commerce” [Deadline]
AI at Cannes—how Amazon, Apple and Mars marketers are using the tech [Ad Age]
Amazon’s Two-Part Shopping Agent Strategy: Amazon Plays Nice in AI Shopping—While Also Defending its Turf [The Information]
Temu’s US Sales on a Losing Streak on Tariffs, Ad Spending Cut [Bloomberg]
PayPal Debuts Shoppable Ads for Publisher Sites [Ad Week]
Perplexity Gives Money To Publishers [Forbes]
Bose Has Paused Paid Search In Half its US Markets [AdWeek]
Coinbase Launches Stablecoin Payments Service for E-Commerce [Bloomberg]
Brussels accuses AliExpress of breaking EU digital rules [Financial Times]
Meta's Advantage+ Adds Gen AI Tools for Advertisers and Agencies [Ad Week]

Events 🎤

If you are curious how you can improve your catalog & tactics for prime time this year, check out Aspi Con - a virtual summit running from Jun 24-27. It’s $8 to attend and you’ll experience expert level deep dives into various topic.

Autopilot is now leveraging new Amazon data available to make forward-looking seasonal optimization — in our session we’ll cover how: