📦 The Order : Weekly Roundup - Prime Week + OneText
Issue #224
Happy Sunday,
Here’s a quick roundup of last week’s news:
Prime Week in a nutshell:
Adobe Stats on Prime Week across online retail [Reuters]:
Online spending soared $24.1 billion across U.S. retailers during the stretch from July 8 to 11
Retailers recorded online sales growth of 30.3% during events that included Amazon Prime Day
Online retail sales in the U.S. rose 11% to $14.2 billion a year ago.
Amazon called a new record:
“Amazon Prime Day 2025 delivers record sales and savings in expanded four-day shopping event” [Amazon]
Overall this year, Prime Day turned into Prime Week:
Chart of the Week :
In ‘U.S. Tariffs Are Not Driving International Expansion’ Marketplace Pulse is diving into marketplace dynamics:
Time to optimize for Q4 starts July 14 🍁
As Prime Day wraps up, the ideal window to optimize for seasonal spikes this fall opens up. Ready to blend listing content automation into your workflows?
Here’s how AutopilotBrand is allowing you to run this at scale - 👉 get your custom evaluation now.
Movers & Shakers 🙌
OneText raises $4.5M from Y Combinator, Khosla to reinvent shopping by text [TechCrunch]
Strategy ♟
Amazon Prime Day finds success amid tariffs, consumer concerns [The Seattle Times]
Early in the week, news outlets positioned the start of Prime Day as weak:
Amazon Prime Day Spending Down 14% in Early Hours From 2024 [Bloomberg]
Tariffs, stockouts and mixed consumer demand cloud Amazon’s biggest Prime Day [Modern Retail]
Inside Million Dollar Sellers, a community of 700 Amazon sellers doing 7-figures in annual revenue [Business Insider]
Trump's trade war led Amazon's low-cost Asian rivals Temu, Shein into retreat, but it may be temporary [CNBC]
The Big Shift - Redefining ROI with Return on Consumer [Flywheel]
Kim Kardashian, Ryan Reynolds and the age of the celebrity brand [The Economist]
OpenAI Quietly Adds Shopify As A Shopping Search Partner [Search Engine Land]
Retail media's mid-2025 reality: Why advertisers are going all in on full-funnel [Digiday]
AI Search Is Expanding the Funnel, Not Replacing It [Ad Week]
Perplexity AI's plan for search ads looks nothing like Google [Business Insider]
The Companies Betting They Can Profit From Google Search’s Demise [Wall Street Journal]
Events 🎤
NRF Nexus, Ranchos Palos Verdes, CA July 14-16
Amazon Solution Provider Summit, Seattle July 15-17
Amazon Ads Developer Summit, New York Aug 5-6
Amazon Accelerate, Seattle Sep 16-18
Amazon UnBoxed, Nashville Nov 10-12
Make this week count - A full Prime Week is about to start 🙌
Christian