📦 The Order : Weekly Roundup - Prime Deal Days, Rainforest, SuperOrdinary & L Catterton

Issue #132

Happy Sunday,

Here’s a quick roundup of last week’s news :

Prime Big Deal Days TL;DR 📊

• Amazon’s Prime Big Deal Days Was the Company’s Largest Two-Day October Holiday Kick-off Event Ever [Amazon]

• Amazon’s ‘Buy With Prime’ Program Was The Real Winner In The Fall Prime Day Event [Forbes]

• Amazon Shoppers Skip Big-Ticket Items as Prime Sale Starts [Bloomberg]

• Amazon’s latest sales event demonstrates ‘the power of the Prime subscription’ [CNBC]

Commerce IQ’s CEO Guru Hariharan published a quick summary highlighting where this Prime event landed compared to the summer (-59%) and last year’s Early Access Sale event (+64%).

Movers & Shakers 🙌

• New aggregator funding 🎉 “Rainforest reports 9X revenue growth and raises US$21.5m to grow parenting brands” [Rainforest]

• Consumer brand accelerator SuperOrdinary gets $58M Series B at $800M valuation [TechCrunch]

• 94 D2C Brands That Are Disrupting India’s Consumer Market [Inc42]

• L Catterton driving home a win": “Birkenstock slides more than 12% in stock market debut after opening at $41 per share” [CNBC]

Strategy 🦈

• Supply chain as a service boost: “Amazon Strategy Could Unlock $100 Billion in Revenue” [Bloomberg]

• “Amazon reportedly will introduce a search concierge in January” [Mediapost]

• “Amazon sellers say they made a good living — until Amazon figured it out” [NPR]

• “16 million people who love eBay” [Marketplace Pulse]

• A world of agents: “eBay's first chief AI officer is building AI tools to change how people shop online, saying the AI 'paradigm shift' will happen in 3 phases” [Business Insider]

• Clicking towards record: India's festival season spurs online shopping spree [Reuters]

Events 🎤

• Amazon Ads unBoxed, Oct 24-26, New York City, US

• Amz Innovate, Nov 13-14, New York City, US

• ShopTalk, Mar 14-16, Las Vegas, US — Exhibitor opportunities

Make this week count 🙌

Christian