📦 The Order : Weekly Roundup - Prime Day forecast & automotive benchmarks
Issue #118
Happy Sunday,
Here’s a quick roundup of last week’s news :
Chart of the week 📈
Is a record number of US prime users going to push Prime Day to new heights? Insider Intelligence in their focus report think so. According to its forecast US Amazon Prime sales will grow nearly 10% this year to reach $8.03 billion with consumer electronics expected to lead the categories.
Benchmarks 🎯
Conversion rate benchmarks play a critical role in fine-tuning your tactics around product listing & advertising optimizing. We are looking at main & subcategory levels to identify trends and derive suitable actions. Here’s a current snapshot on the automotive space on Amazon.com.
Want to see benchmark at play in combination with automated product listing optimization? Apply for access here.
Movers & Shakers 💪
Potentially more consolidation & a focus on profitability:“E-commerce roll up startups Evenflow and Upscalio lose sheen as funding dries up” [Entracker]
Strategy 📈
A valuable deep dive from Hahnbeck’s founder on the evolution of the rollup mania - from fba to SaaS: ”Lessons Learnt From The FBA Aggregator Mania For Software Rollups” [Rollup Europe]
Amazon’s demand-side platform is evolving: “Amazon's new pitch to advertisers is aimed at stealing dollars from Google and The Trade Desk” [Business Insider]
“Amazon sellers say they were kicked off site after unknowingly hawking stolen goods” [CNBC]
“Shein wants to be the next Amazon Marketplace. It's already dealing with counterfeits and copyright issues” [Business Insider]
“India's Flipkart begins customer lending in bid to boost sales” [Techcrunch]
“Google kills its shopping marketplace” [Marketplace Pulse]
“Startup e-commerce platform Temu expands to Japan” [Reuters]
“H&M expands its marketplace offering” [eCommerce News]
“80 D2C Brands That Are Disrupting India’s Consumer Market” [Inc42]
Events 🎤
Amazon Selling Partner API DevSummit, July 25-26, Seattle, US
Amazon Accelerate, Sep 12-14, Seattle, US
Amazon Ads unBoxed, Oct 24-26, New York City, US
Have a successful Prime Day week 🙌
Christian