📦 The Order : Weekly Roundup - October Prime Day & Solo Brands

Issue #123

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the week 📈

Marketplace Pulse expects Amazon marketplace plus ad revenues to be on one level with Amazon’s online sales division, it’s steadily increased up to 81% up to today. “Amazon's Evolution to Retail Infrastructure Provider” has more on this development.

Movers & Shakers 🙌

• The halo effect across channels? In a mix of 70% DTC/30% Wholesale, a 55% revenue growth of wholesale in H1-2023 helps Solo Brands balance a 12% DTC decline: “Solo Brands Expands Wholesale, Leveling Seasonality And Creating New DTC Customers” [Forbes]

Strategy 🦈

• October prime day announced for 19 countries: “Amazon’s Prime Big Deal Days event is coming this October“ [Amazon]

• Down to fewer than 20 house brands? “Amazon Cuts Dozens of House Brands as It Battles Costs, Regulators” [Wall Street Journal]

• “Amazon Briefing: 1P vendors feel trapped by Amazon’s continued pursuit of profit” [Modern Retail]

• “Amazon Aggregators Are Rightsizing, But What Does That Mean for FBA Brands?” [Entrepreneur]

• “Walmart Marketplace Sellers Can Apply to Sell In-Store” [eCommerceBytes]

• “TikTok Replaces Top Shopping Executive With Retail Veterans” [The Information]

• “TikTok rolls out major Ads changes to meet EU regulations” [Search Engine Land]

• “From entertainment to e-commerce: how TikTok is spearheading a retail revolution” [The Drum]

• Agency heads say Pinterest is back in ad budget discussions ahead of the holidays [Modern Retail]

Events 🎤

• Amazon Accelerate, Sep 12-14, Seattle, US

• eClimb Summit, Sep 21, London, UK

• Seller Velocity Conference, Oct 11-12, New York, US

• Amazon Ads unBoxed, Oct 24-26, New York City, US

Make this week count 🙌

Christian