📦 The Order : Weekly Roundup - Merama & TikTok
Issue #160
Happy Sunday,
Here’s a quick roundup of last week’s news :
Chart of the Week #1: Q1 Ad Metrics
In its Q1 2024 CPC Report: Retail Media Benchmarks Pacvue highlights core ads developments across Amazon & Walmart.
YoY Q1 Cost per Click is up 6.8% while Cost per Action is down 6.8% for Sponsored Products. The average ad cost for a unit sale is $6.01.
Chart of the Week #2: Amazon Sellers
In ‘Amazon added 5M Sellers since 2018’ Marketplace Pulse highlights Amazon’s seller growth. It further notes “The top 1% of sellers are critical. They’ve been selling on Amazon for years and drive at least half of the sales volume. […] Many new sellers never get a single order, but at least 35% do. They replace sellers who have stopped selling; thus, the marketplace is perpetually churning and expanding.”
Chart of the Week #3: Q1 category insights
CommerceIQ’s CEO Guru Hariharan published category insights for YoY Q1 price and order volume changes.
Movers & Shakers 💪
Merama secures $80M in financing from J.P. Morgan — last year Merama reported topline revenues of $600M and an EBITDA of $100M with Q1 2024 up YoY by 150% [Brazil Journal]
Strategy 🦈
Save & subscribe enforcement: Italy fines Amazon 10 mln euros for alleged unfair commercial practices [Reuters]
Amazon launches a new grocery delivery subscription in the US [TechCrunch]
Amazon’s Bezos, Jassy Deleted Chats Despite FTC Antitrust Probe [Bloomberg]
US President Biden Signs TikTok Ban or Sell Bill [The Information]
In the face of bans, ByteDance tightens grip over US TikTok operations [Ars Technica]
E-Commerce and the Influencer Economy [The Wall Street Journal]
Temu parent Pinduoduo discloses US trade rule, forced labor law risks [The Information]
Shein’s China-US Imports boost Flexport [The Information]
Job Opportunity 👩🚀
Operations Specialist - Amazon Automation Control Center ]with Autopilot]
Events 🎤
Pattern Accelerate, May 9-10 in Salt Lake City
Amazon Ads Developer Summit, May 16-17 in New York
Shoptalk Europe, Jun 3-5 in Barcelona
Amazon Seller Partner Dev Summit, Jun 28-29 in Seattle
Amazon Accelerate, Sep 17-19 in Seattle
Make this week count 🙌
Christian