📦 The Order : Weekly Roundup - Levanta

Issue #282

Christian Umbach

Aug 30, 2026

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the week 📈:

Marketplace Pulse dives into: ‘E-Commerce Is Taking Share From Stores Again’

(…or shall we say Amazon is taking share?)

Autopilot’s Weekly Search Pulse 🔎

On Linkedin I started publishing a daily search pulse on core category & brand trends, this weeks content featured. Full coverage on Linkedin & X.

Insights from This Week on Search Pulse (Wk 34)

Mon · halloween decorations — top-80 in August, category wide open
Tue · collagen — term +61, Vital Proteins takes the growth
Wed · command strips — rank flat, Command widens lead to 23%
Thu · north face backpack — term cools, The North Face consolidates to 28%
Fri · q tips — Q-tips 32% to 41%, biggest staple gain

Trend insights:

AI News of the Week:

57% (!!!) of respondents to this Tinuiti survey ahead of the holiday season 2026 expect to use AI tools across the shopping journey.

Autopilot offers a path for brands to prepare and make their product data & trust signals easily accessible for the various AI search platforms. Learn more here.

Movers & Shakers 🙌

Levanta Raises $22M Series B Led by Volition Capital to Expand Creator Affiliate Platform [Netinfluencer]
How Boka is winning Amazon with a beauty marketing playbook [Glossy]

Podcast 🎙️

Spotify | Apple Podcast | Podchaser | Podbeam

Strategy ♟

Amazon Becomes Vital Sales Outlet For Independent Merchants [The Information]
AMZN Stock Climbs As Amazon Reportedly Plans Automation Initiative To Use AI And Robotics For Delivery Station [Yahoo Finance]
Brands Briefing: To grow sales on Amazon, brands are turning to TikTok Shop [Modern Retail]
YouTube Shopping Creators can now tag Amazon products [Youtube]
Walmart’s AI Bet Is Working: Sparky Users Spend 40% More as CEO Says AI Will Reshape ‘Nearly Every Part of Our Business’ [Yahoo Fiannce]
Target’s new beauty selection has almost no Black-owned brands [Modern Retail]