📦 The Order : Weekly Roundup - Kite + sports & outdoors benchmarks

Issue #106

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the week 📈

Walmart’s seller growth is driven by sellers from China leveraging the access to the US marketplace. Marketplace dug into the numbers for 2022 in “Foreign sellers outnumber the US on Walmart”. I’d expect a similar China-dominance for Amazon as well.

Benchmark of the week 🎯

Powered by Xapix - reach out to us for custom insights for your products.

Deep dive into recent conversion rates for the sports & outdoor category on Amazon.com:

New funding this week: $200M 💰

• US: Backed by Juxtapose and Blackstone, Kite emerges from stealth with $200M in equity funding to acquire and scale digital-first consumer brands - generally taking a multi-channel approach. [Techcrunch]

Movers & Shakers 🙌

• India: FirstCry subsidiary Globalbees signs pact to sell overseas brands in India [Economic Times]

Strategy 📈

• Amazon CEO Andy Jassy’s 2022 Letter to Shareholder [About Amazon]

• “Amazon Starts Charging for Some UPS Store Returns” [The Information]

• “Amazon shoppers rally against new fee for some returns made via UPS: 'They need to learn to ship things better then'“ [Business Insider]

• “Amazon Briefing: The new Amazon playbook for growing online startups” [Modern Retail]

• “More DTC brands are seeking new tools to expand to wholesale” [Modern Retail]

• “Powering the Point-of-Sale: How Providers Are Building Cost-Effective Omnichannel Solutions” [Business Insider]

Events 🎤

• Shoptalk Europe, May 9-11, Barcelona, Spain - ⚠️ While the first wave of signups are closed, brands can still apply for the “hosted retailer” program for a paid trip to the event in Barcelona. More info here.

• Seller Sessions Live, May 13, London, UK

• Seller Barcamp, May 19, Dortmund, Germany

Make this week count 🙌

Christian