📦 The Order : Weekly Roundup - Intrinsic, Shopify Q1 & 🚗 Automotive Benchmarks

Issue #109

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the week #1 📈

Marketplace Pulse highlights the gradual shift from Amazon from 1P to 3P:

Shopify Q1

Shopify realized revenue growth of 15% (18% not accounting for currency changes). The Shopify Plus shares as a % of MRR grew to 34%. Shopify’s attach rate - it’s take rate - is $3.04%. Selling off their logistics business won’t help grow but there’s certainly room for value creation, and capture, compared to Amazon’s FBA take rate of 50%+. [Shopify IR]

Benchmark of the week 🎯

Powered by Xapix - reach out to us for custom insights for your products.

This week we are looking into the Automotive category:

Discover product-level benchmarks yourself 💡

If you’d like to see benchmarks in action on each of your products - 👉 try it out for free here. You’ll be able to track your own performance against a category, and you are just a few steps away from tracking your changes & experiments in new way.

Funding 💰

• Intrinsic bags $15M to focus on building a women’s health focused CPG. This brings total capital raised to $128M. [PR Newswire]

Movers & Shakers 💪

• Spoiler alert for aggregator consolidation: “Amazon ‘Aggregators’ Who Raised $16 Billion Are Teetering” [Bloomberg]

Strategy 📈

• “Agency relationships with Amazon evolve as they adapt to retail media opportunities” [Digiday]

• “Amazon Briefing: Aggregators are already incorporating generative AI into their operations” [Modern Retail]

• '“Amazon Plans to Generate Photos and Videos for Advertisers Using AI” [The Information]

• “ChatGPT and Retail: Reality, Hype, What's Next, and How to Prepare” [Business Insider]

• “Dave Clark's Flexport just bought an e-commerce fulfillment company — but the ex-Amazon leader says it will be like 'an extension of the Amazon network' for online sellers, not a competitor” [Business Insider]

• “Adtech giant The Trade Desk strikes deal to solve one of marketers' biggest challenges in the $80 billion retail media space” [Business Insider]

• Reading beyond 📦 The Order: “18 Retail Blogs Every Small Business Owner Should Be Reading” [Shopify]

Events 🎤

• Shoptalk Europe, May 9-11, Barcelona, Spain - ⚠️ While the first wave of signups are closed, brands can still apply for the “hosted retailer” program for a paid trip to the event in Barcelona. More info here.

• Seller Sessions Live, May 13, London, UK

• Seller Barcamp, May 19, Dortmund, Germany

Make this week count 🙌

Christian