📦 The Order : Weekly Roundup - Instant Pot & Search terms
Issue #115
Happy Sunday,
Here’s a quick roundup of last week’s news :
Chart of the week 📈
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Movers & Shakers 💪
Shaken up as interest rates strike: “Instant Pot parent company files for Chapter 11 bankruptcy” [Retail Dive]
Strategy 📈
“Amazon is summarizing reviews with AI” [Marketplace Pulse]
“Amazon is once again letting Prime brands fulfill products themselves” [Modern Retail]
“Amazon has a plan to expand the number of items eligible for free Prime shipping that won't require it to build more warehouses” [Business Insider]
“After The Gold Rush | eCommerce Brand Aggregator 2023” [The Fortia Group]
“Leaked Amazon doc reveals 67 ways workers tried to take advantage of ChatGPT boom” [NY Post]
“Shopify and Volt Forge Open Banking Partnership” [PYMNTS]
“TikTok reportedly wants to take on Amazon and 4x its shopping business this year — but it faces big challenges” [Business Insider]
“TikTok to invest billions of dollars in Southeast Asia to boost e-commerce business” [Reuters]
“Retail media ad revenue forecast to surpass TV by 2028” [Reuters]
“Macy's top retail media exec reveals the company's plan to use The Trade Desk to propel its surging $144 million ad business” [Business Insider]
“Data giant Snowflake is building a marketplace for retail media data” [Business Insider]
“Publicis Groupe launches retail media platform” [AdAge]
“Djust is a new commerce platform focused exclusively on B2B transactions” [Techcrunch]
AI-curated Top News 🤖
👋 ChatGPT & Bing are back to 📦 The Order
Amazon has announced that it will reopen enrollment for the Seller Fulfilled Prime program (SFP) later this year. SFP was launched in 2015 to allow sellers to handle their own fulfillment while making their products available to Prime customers with fast, free delivery. The program was paused due to quality concerns but is now set to reopen. However, some sellers have expressed reservations about reenrolling, citing issues with stringent delivery requirements and metrics that were difficult to maintain. Others believe the program could benefit from certifying the logistics services used by merchants, rather than the merchants themselves. JungleScout has stated that SFP is ideally suited for experienced Amazon sellers who sell high volumes through Fulfilled by Merchant (FBM)1.
Amazon is implementing 25 new required product attributes spanning 52 product types for new product listings starting from July 5, 2023. These new attributes aim to make it easier for customers to search for product information and make informed purchase decisions. Existing active listings will not require this attribute information. In addition, Amazon's Inventory overview page will be integrated into the FBA dashboard from June 19, 2023. Lastly, the maximum reimbursement amount for US orders fulfilled by Multi-Channel Fulfillment (MCF) will be capped at $300 per eligible unit lost or damaged during the fulfillment process from July 15, 2023. Sellers with items valued over $300 are advised to get third-party insurance2.
Events 🎤
Amazon Selling Partner API DevSummit, July 25-26, Seattle, US
Amazon Accelerate, Sep 12-14, Seattle, US
Make this week count 🙌
Christian