📦 The Order : Weekly Roundup - GenAI Listings & Supply Chain by Amazon

Issue #128

Happy Sunday,

Here’s a quick roundup of last week’s news :

Deep Dive 1: GenAI for Listings - Combining Amazon’s & Autopilot’s AI

Listing optimization is a key area for GenAI to unfold. This week’s announcement by Amazon to solve the cold start problem establishes a unique workflow that ties in with Autopilot’s full optimization approach.

What Amazon focuses on: Amazon lets users create a listing for new products based on a quick prompt with easier capabilities to import content from other platforms for the initial creation to follow.

How you can leverage GenAI on existing listing: That’s where Autopilot comes in. You can enroll your listings into fully managed & automated updates. Whether its your existing listings or Amazon’s newly generated listings, Autopilot will ensure SEO-optimization and continuous updates to reflect latest keywords & search volume trends. Once Autopilot is engaged, no more manual updating and reviewing required 😍

Another update from Accelerate: Amazon showed with its Experiments that listing optimization can lift sales by 25% 🤯 - that’s organic uplift.

Deep Dive 2: Supply chain by Amazon

Amazon expands its warehousing offering from FBA to omnichannel - looking to be the infrastructure provider also for those not selling primarily on Amazon: From importing goods from factories and suppliers, warehousing for sales through physical stores, various sales channels & Amazon, to fulfillment via Fulfilled by Amazon (FBA) and Multi-channel fulfillment (MCF). 

[Amazon | Marketplace Pulse | Bloomberg | Business Insider] 

Movers & Shakers 🙌

• More $ for software aggregators: Amp raises $28M for eCommerce tools [Financial Review]

Strategy 🦈

• Jeffrey Cohen’s summary of Amazon Accelerate [Linkedin]

• Amazon Briefing: Amid a complex year, aggregators are focused on making their businesses more efficient [Modern Retail]

• Amazon Prime Day 2023 returns in October for Prime Big Deal Days: Here's what you need to know [Business Insider]

• Amazon bulked up its advertising behemoth in 2022 — and it's becoming an even bigger threat to Meta [Business Insider]

• Insider TikTok and Amazon’s symbiotic advertising relationship [Ad Age]

• TikTok's new app store signals its goal to be an e-commerce platform that relies less on established players like Shopify [Business Insider]

• eBay rolls out a tool that generates product listings from photos [Techcrunch]

Events 🎤

• eClimb Summit, Sep 21, London, UK

• Seller Velocity Conference, Oct 11-12, New York, US

• Amazon Ads unBoxed, Oct 24-26, New York City, US

• Amz Innovate, Nov 13-14, New York City, US

Make this week count 🙌

Christian