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📦 The Order : Weekly Roundup - Foundry & More Prime Day Stats
Here’s a quick roundup of last week’s news :
Chart of the week 📈
More Prime Day numbers surfaced this week as Similarweb highlights trends around the 8% YoY increase around this year’s $12.96B sales event:
It’s not only Amazon trending
TikTok pushed Beauty & Personal care to a 28% YoY growth in views.
Deals leveraged early on (as invite-only) or opted to wait long.
Revenue lift per category: Electronics are still winning
Lower AOV compared to 2022 signals more cautious spending
Similarweb’s detailed report “2023 Amazon Prime Day Performance” features category specific breakdowns.
Movers & Shakers 🙌
8-figure acquisition: “Foundry Acquires Blu Atlas, its 3rd Men’s Personal Care Acquisition” [Business Wire]
Polar Analytics raises $9M to scale Shopify brands [Techcrunch]
Pantastic acquires leading affiliate marketing platform, Refersion [Yahoo]
Why Amazon put services in the spotlight for Prime Day [Reuters]
Product access & competition: “Spain antitrust watchdog fines Amazon, Apple $218 million” [Reuters]
“DTC Briefing: The DTC bottom is finally falling out” [Modern Retail]
“Shopify has had talks to invest in marketplace company Faire” [Business Insider]
“TikTok Shop strikes ‘buy now, pay later’ partnership in Malaysia as part of e-commerce push” [CNBC]
“‘There are a lot of misunderstandings about how our brand works’: Shein’s head of strategy Peter Pernot-Day on how the e-commerce app is trying to get ahead of its own marketing narrative” [Modern Retail]
Amazon Selling Partner API DevSummit, July 25-26, Seattle, US
Amazon Accelerate, Sep 12-14, Seattle, US
eClimb Summit, Sep 21, London, UK
Seller Velocity Conference, Oct 11-12, New York, US
Amazon Ads unBoxed, Oct 24-26, New York City, US
Have a successful Prime Day week 🙌
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