📦 The Order : Weekly Roundup - Cyber Monday Results, Rufus Ads, TikTok Ban & Amazon Haul Momentum

Dec 08, 2024

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week #1: 1P vs 3P

Scott Needham on 3P vs 1P Brand Growth Performance [Linkedin}:

Marketplace Pulse titles ‘Amazon Haul Demand Outstrips Supply’:

Cyber Monday sales +7.3% YoY to $13.3B - Cyber Week +8.2% to $41.4B
57% of Cyber Monday sales via mobile (up 13,3% YoY)
Season-to-date (Nov. 1 to Dec. 2, 2024), consumers have spent a total of $131.5 billion online, up 9.0% YoY

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Amazon’s Black Friday Week and Cyber Monday deal event was its biggest Thanksgiving holiday shopping event ever [Amazon]
AI Shopping Agents Are Here: They Will Reshape Retail And Advertising [Jason Goldberg for Forbes]
Ads coming to Rufus! [Melissa Burdick on Linkedin]
TikTok Upside: TikTok's plan to bring social shopping to the US is really starting to pay off [Business Insider]
TikTok Upside Part 2: Why Amazon sellers and retailers are flocking to TikTok Shop despite looming U.S. ban [CNBC]
TikTok Partnership: TikTok partners with Nielsen to track cross-media ad campaign performance [TechCrunch]
TikTok Downside: Appeals court upholds TikTok ban, declining to block law that would force sale [CBS News]
Buy Now Before Tariffs Hit, Retailers Are Telling Shoppers [Wall Street Journal]
EU to crack down on Asian online retailers Temu and Shein [Financial Times]
Shoppers Fight Back as Retailers Crack Down on Returns [Wall Street Journal]
How Brands Can Engage Gen Z And Beyond In A $6 Trillion E-Commerce Market [Forbes]

Make this week count 🙌

Christian