📦 The Order : Weekly Roundup - Benitago & Cove Brands

Issue #156

Happy Sunday,

And cheers to 3 years of 📦 The Order 🥂

Here’s a quick roundup of last week’s news :

Insights of the Week

Kevin King’s Billion Dollar Sellers group put on a hack event this week - here are ~20 hacks for sellers on Amazon & TikTok to drive listing performance, support product development, and use the brand referral bonus for creators:

Movers & Shakers 🙌

• Cove Brands to acquire brands from bankrupt Amazon aggregator Benitago — what didn’t make it into the article: this follows the NY bankrupcy court’s allowance for a debt swap in January with CoVenture both involved in Benitago, and now Cove [Axios]

• A brand success story: Resident Home - ‘Resident Home was acquired for ~$1 billion’ [Zamp Substack]

Strategy 🦈

• Amazon Briefing: Brands are 'losing their minds' over new seller fee structures [Modern Retail]

• Amazon apologizes after its AI advertising system makes costly error [Search Engine Land]

• No holy grails at Amazon: “Leaked email shows Amazon is laying off more employees in its advertising business” [Business Insider]

• Amazon, Walmart, Temu, and Shein Overlap [Marketplace Pulse]

• TikTok ban could harm Amazon sellers looking for alternatives [TechCrunch]

• Retailers Shein and Temu violate U.S. tariff law and evade human rights reviews on imports, House report says [CNBC]

• Shein’s fast fashion comes with fast-finance risks [Reuters]

• Shein profits double to over $2bn ahead of planned listing [Financial Times]

• From Success to Struggle: What Led to Wish’s Dramatic Downfall? [2Exchange]

• Chinese e-commerce giant Alibaba's bumpy restructuring journey [Reuters]

Events 🎤

• Pattern Accelerate, May 9-10 in Salt Lake City

• Shoptalk Europe, Jun 3-5 in Barcelona

• Amazon Accelerate, Sep 17-19 in Seattle

Make this week count 🙌

Christian