📦 The Order : Weekly Roundup - Benitago, Perch, Amazon & Shopify Partnership

Issue #126

Sep 03, 2023

Happy Sunday,

Here’s a quick roundup of last week’s news :

Story of the week 📈

Shopify gives merchants that use Amazon fulfillment (MCF) access to Buy with Prime through the shared ad platform.

For more details check out Amazon’s announcement Amazon Announces App Integration for Merchants to Enable Buy with Prime on Shopify Stores or Shopify’s announcement.

Your next pain point to solve? 🤯

Figuring out how to differentiate MCF fees from your other fees so you can track Shopify & Amazon’s performance? Oh your current analytics tool doesn’t allow for that? 😇 Autopilot has you covered.

Thanks to Marketplace Pulse for the example.

Movers & Shakers 🙌

As Macklemore would say: ‘One man’s trash is another man’s treasure’: Benitago files for bankruptcy with ~15 brands across health supplements, office products and beauty products [Wall Street Journal]

Shameless plug #2: Need a quick way to scan those brands to see if you want to make a bet? Here’s a tool for you that includes specific features for M&A analysis.
Perch (or rather their lenders Apollo / Victoria Park Capital?) also looking for a deal? Bloomberg thinks so. “Apollo Tries to Salvage Amazon Aggregator Investment With Sale” [Bloomberg]
Mensa Brands enters UAE with Amazon UAE & noon launch [Your Story]
GoNorth announce ~$73M TTM total income (for the year ending in June) — with focus shifting “from growth from acquisitions to fostering organic profitability growth” and a 42% organic income growth (YoY in Apr-Jun). [GoNorth]

Strategy 🦈

Amazon raises free shipping minimum to $35 for some users [The Verge]
Amazon is quietly building the most powerful advertising machine in the world [Yahoo]
New image policy for sellers: Amazon Says No to Racy Images [eCommerce Bytes]
The annual surchage lift on the shipping side: “Amazon in prime position and is first to unveil peak season surcharges” [The Loadstar]
Walmart’s AI push prioritizes customer experience, personalization [AdAge]
Walmart ramps up efforts to grow third-party marketplace with Las Vegas event, new perks [CNBC]
Pinduoduo-owner PDD beats revenue expectations as promotions lure consumers [Reuters]
Why owned marketing is the key to driving e-commerce brand growth - and profits [Ad Age]

Events 🎤

Amazon Accelerate, Sep 12-14, Seattle, US
eClimb Summit, Sep 21, London, UK
Seller Velocity Conference, Oct 11-12, New York, US
Amazon Ads unBoxed, Oct 24-26, New York City, US

Make this week count 🙌

Christian

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