📦 The Order : Weekly Roundup - Beauty deep dive & OpenAI agent commission

Issue #225

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week : Beauty on Amazon

This post from Mikael Brakker captures Amazon’s dominance in the beauty space:

Chart of the Week #2: Prime for eCom

In ‘Prime Day Now Lifts All of E-Commerce’ Marketplace Pulse digs into the industry dynamics around Prime Days:

Strategy ♟

• Prime Day event drove over $24B in US e-commerce sales, GenAI traffic was up 3,300% [TechCrunch]

• Beauty and wellness brands were clear winners during Amazon’s biggest Prime Day sale [Modern Retail]

• Amazon Prime Day Is Past Its Prime [Bloomberg]

• Amazon delays Alexa.com's launch to "no sooner than July 31" — as OpenAI preps to topple Google Chrome's dominance in the coming weeks [Windows Central]

• Shopify Adds AI Agent Policy Pushing Developers To Incorporate Its Checkout [The Information]

• OpenAI to take cut of ChatGPT shopping sales in hunt for revenues [Financial Times]

• Influencing Without the Influencers [NY Times]

Events 🎤

• Amazon Ads Developer Summit, New York Aug 5-6

• Amazon Accelerate, Seattle Sep 16-18

• Amazon UnBoxed, Nashville Nov 10-12

Make this week count - A full Prime Week is about to start 🙌

Christian