📦 The Order : Weekly Roundup - Authentic Brands & Baby Benchmarks 🍼

Jun 11, 2023

Happy Sunday,

Here’s a quick roundup of last week’s news :

Chart of the week 📈

In “15,000 Sellers Drive Half of Amazon's 3P GMV” Marketplace Pulse details orders by seller group on Amazon.com

This week we are looking at how conversion rates are evolving for the baby category on Amazon.com.

If you are selling baby products and want to compare some of your products against the benchmarks, try it out here.

US: Authentic Brands purchases intellectual property of Hunter [Retail Insight Network]
US: AO2 Management acquires Seller Labs Services [AO2 Management]
EU: Thrasio Co-founder John Hefter joins GoNorth [Marketscreener]

“Facing a profit crunch and uncertain economy, sellers are shaking up their Prime Day strategies” [Modern Retail]
Amazon keeps attracting large brands: “Victoria’s Secret expands Amazon assortment to include apparel, lingerie” [Retail Dive]
“Amazon blocked 800,000 attempts to create new selling accounts preventing bad actors” [Cruxfinder]
DTC Data Dump from Triple Whale: ad performance & more [Twitter]
“India’s open e-commerce network expands to B2B transactions” [Techcrunch]
“Retailers outsource ecommerce fulfilment in structural shift” [The Loadstar]
“After years of focusing on DTC, Nike is quietly bringing more wholesale partners back into the fold” [Modern Retail]

👋 ChatGPT & Bing are back to 📦 The Order

Amazon Pay Adds Affirm: Amazon Pay has integrated Affirm's Adaptive Checkout as a payment option at checkout for eligible U.S. merchants. Affirm provides flexible and transparent pay-over-time options, with bi-weekly and monthly plans available. This allows Amazon Pay users to select Affirm as their payment method and go through a quick, real-time approval process with no added cost and no impact on their credit score for purchases over $50. Notably, there are no late or hidden fees with Affirm¹².
Impact on Amazon Pay Merchants: Amazon Pay merchants, including Casper, USA Berkey Filters, and UltraSabers, have already integrated Affirm’s Adaptive Checkout within Amazon Pay. Offering Affirm at checkout can drive overall sales, with merchants using Affirm reporting 60% higher average order values compared to other payment methods. It can also increase customer loyalty, as approximately 88% of Affirm purchases are from repeat Affirm users¹².
Potential Benefit for Third-Party Sellers: Third-party sellers who have embedded the Amazon Pay checkout button on their sites can offer Affirm's pay-over-time option to customers. However, these merchants still must opt in to add Affirm as a payment option through their Amazon Pay seller settings³.

Make this week count 🙌

Christian