📦 The Order : Weekly Roundup - Amazon sales data + Sports & Outdoors Benchmark
Issue #102
Happy Sunday,
Here’s a quick roundup of last week’s news :
Insight of the week 📈
As Marketplace Pulse highlights in “Amazon made sales data public” a key update is coming to listings: Listings start indicating sales volumes. Market shares & opportunity analysis are about to get redefined.
Benchmark of the week 🎯
Powered by Xapix - reach out to us for custom insights for your products.
As spring progresses, sports & outdoor conversion rates evolve on Amazon.com:
Movers & Shakers 🙌
US: Thrasio pulls GoPuff (consumer goods + food delivery) exec Josh Burke as CFO [PR Newswire]
US: Society Brands - feature [Crain’s Cleveland]
Strategy 📈
Amazon made sale data public
Teikametrics CEO interview: “Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands” [Forbes]
Pay online, to play offline: “Retail media is upending the business relationship between brands and ad sellers like Amazon and Walmart” '[Business Insider]
“What Companies Should Know About E-Commerce Accelerators” [Forbes]
“Shake-up in house of brands: D2C aggregators see churn amid funding winter” [Economic Times]
“Shopify to build elastic warehouse capacity through its integration with Deliverr” [Seeking Alpha]
“TikTok Launches Search Ads in Beta for Selected Partners” [Social Media Today]
“DTC Brands on TikTok are preparing for the apps possible ban” [Ad Age]
Freight business moving digital: “Freightos’ Choppy Outlook Signals Logistics Industry Has ‘Changed Beyond Recognition’” [PYMNTS]
Meanwhile platforms such as Shopify have stepped in to support merchants with capital. But the week started with chills: “Etsy, other e-commerce companies feel squeeze of SVB collapse” [Reuters]
“Payment Channels and Types of Transactions: Digitization, Integration, and the Economy” [Business Insider]
“How to use Poshmark to earn easy side income online, from a seller who made $1 million in sales” [Business Insider]
“What is Etsy? Everything you need to know before buying or selling on the handmade and vintage e-commerce platform for independent creators” [Business Insider]
Events 🎤
Shoptalk, Mar 26-29, Las Vegas, NV
Seller Barcamp, May 19, Dortmund, Germany
Seller Sessions Live, May 13, London, UK
Make this week count 🙌
Christian