📦 The Order : Weekly Roundup - Amazon sales data + Sports & Outdoors Benchmark

Issue #102

Happy Sunday,

Here’s a quick roundup of last week’s news :

Insight of the week 📈

As Marketplace Pulse highlights in “Amazon made sales data public” a key update is coming to listings: Listings start indicating sales volumes. Market shares & opportunity analysis are about to get redefined.

Benchmark of the week 🎯

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As spring progresses, sports & outdoor conversion rates evolve on Amazon.com:

Movers & Shakers 🙌

• US: Thrasio pulls GoPuff (consumer goods + food delivery) exec Josh Burke as CFO [PR Newswire]

• US: Society Brands - feature [Crain’s Cleveland]

Strategy 📈

• Amazon made sale data public

• Teikametrics CEO interview: “Walmart V. Amazon: Advertising, Inflation, And The Battle For ECommerce Brands” [Forbes]

• Pay online, to play offline: “Retail media is upending the business relationship between brands and ad sellers like Amazon and Walmart” '[Business Insider]

• “What Companies Should Know About E-Commerce Accelerators” [Forbes]

• “Shake-up in house of brands: D2C aggregators see churn amid funding winter” [Economic Times]

• “Shopify to build elastic warehouse capacity through its integration with Deliverr” [Seeking Alpha]

• “TikTok Launches Search Ads in Beta for Selected Partners” [Social Media Today]

• “DTC Brands on TikTok are preparing for the apps possible ban” [Ad Age]

• Freight business moving digital: “Freightos’ Choppy Outlook Signals Logistics Industry Has ‘Changed Beyond Recognition’” [PYMNTS]

• Meanwhile platforms such as Shopify have stepped in to support merchants with capital. But the week started with chills: “Etsy, other e-commerce companies feel squeeze of SVB collapse” [Reuters]

• “Payment Channels and Types of Transactions: Digitization, Integration, and the Economy” [Business Insider]

• “How to use Poshmark to earn easy side income online, from a seller who made $1 million in sales” [Business Insider]

• “What is Etsy? Everything you need to know before buying or selling on the handmade and vintage e-commerce platform for independent creators” [Business Insider]

Events 🎤

• Shoptalk, Mar 26-29, Las Vegas, NV

• Seller Barcamp, May 19, Dortmund, Germany

• Seller Sessions Live, May 13, London, UK

Make this week count 🙌

Christian