📦 The Order : Weekly Roundup - Amazon 🧡 Meta & Yaba

Nov 12, 2023

Happy Sunday,

Here’s a quick roundup of last week’s news :

Announcement of the Week:

Marketplace Pulse titles “Amazon inks partnership with Facebook and Instagram”.

As Marcus Rahmey, who broke the news, highlights the partner will enable

Better targeting and optimization: Meta will now be using information sent from Amazon and stores offering Buy with Prime to show consumer's ads
Better conversion rates: Consumers will be able to check out more quickly on ads when they connect their account
Better ads creative personalization: Meta will tailor an ad's messaging and product page based on whether a user is a Prime member or not and alter additional information such as real-time pricing and shipping estimates

Which Amazon Aggregators Are Still Acquiring in 2023 And Which Ones Have Paused Acquisitions? [Hahnbeck]
Amazon.com previews FTC defense at companywide meeting -transcript [Reuters]
How Amazon is changing the narrative around its advertising ecosystem [Modern Retail]
Walmart, Amazon, and others lost millions of dollars to an organized online refund fraud scheme [Business Insider]
Shopify's new marketplace takes a markedly different approach than Amazon's [Business Insider]
Klarna is inching toward an IPO, and it's not the only one [TechCrunch]
Shein reportedly seeks $90 billion valuation in IPO [TechCrunch]
Shein Hires TikTok’s Top U.S. Logistics Exec [The Information]
EU asks Alibaba's AliExpress for details on measures against illegal products [Reuters]
Klaviyo loses $1B in value after first post-IPO earnings report [Biz Journal]
India Spotlight: “E-commerce order volumes up 37% this festival season: Unicommerce” [Business Standard]

Make this week count 🙌

Christian