📦 The Order : Weekly Roundup - Amazon Interests AI beta
Issue #209
Happy Sunday,
Here’s a quick roundup of last week’s news:
Chart of the Week:
As Techcrunch title’d this week: “Amazon launches personalized shopping prompts as part of its generative AI push”. Interests is Amazon’s next push in personalizing & contextualizing the shopping experience.
Get your listings in shape !
Adobe surveyed 5,000 US consumers earlier this year, and already found strong adoption. New products like Interests are expected to increase this further:
39% used generative AI for online shopping, with 53% planning to do so in 2025.
55% of respondents) use genAI for conducting research.
47% use it for product recommendations.
43% use genAI for seeking deals.
35% for getting gift ideas.
35% for finding unique products.
33% for creating shopping lists.
Chart of the Week:
In ‘69% of Amazon Sellers Sell in Just One Marketplace’ Marketplace Pulse digs into the distribution of sellers, and search, across Amazon marketplaces:
Strategy ♟
Extended Prime Days: Amazon is making Prime Day a four-day event in 2025 [Modern Retail]
Amazon lays off around 200 fulfillment staff [The Information]
Amazon is testing shopping, health assistants as it pushes deeper into generative AI [CNBC]
Amazon Seized More Than 15 Million Counterfeit Products in 2024 [PYMNTS]
India seizes products from Amazon, Flipkart warehouses as crackdown intensifies [Yahoo]
TikTok insiders say Chinese leadership is cracking down on its US e-commerce team after missing goals [Business Insider]
Events 🎤
Amazing Days, Sofia Apr 28
Amazon Accelerate, Seattle Sep 16-18
Make this week count 🙌
Christian