📦 The Order : Weekly Roundup - Amazon Accelerate, Klaviyo & lots of TikTok

Issue #125

Happy Sunday,

Here’s a quick roundup of last week’s news :

In Seattle for Accelerate? Let’s connect ☕️

Send me a quick ping if you are around and I’d love to connect with other brands and talk Amazon news, data & automation 📯

Chart of the week 📈

Movers & Shakers 🙌

• Shaken: Careful what you offer — Thrasio gets an FDA warning: “FDA warns Amazon, Walmart and others for selling unapproved drugs for viral skin infection” [RAPS]

• Newly profitable Klaviyo ready for IPO: “Quick S-1 Teardown: Klaviyo” [Matt Turk]

Strategy 🦈

• Can Amazon figure out social commerce, before social platforms figure out shopping? “Facebook, Instagram, TikTok Want On-Platform Commerce” [Marketplace Pulse]

• “Amazon’s latest actions against fake review brokers: Amazon sues fraudsters attempting to deceive customers” [About Amazon]

• “What’s behind Amazon’s slow and steady shift into a full-funnel marketing platform” [Modern Retail]

• Amazon Copies Etsy and eBay with Offsite Ads Program [eCommerce Bytes]

• Logitech’s stylized computer accessories turns gray workspaces into technicolor [About Amazon']

• Walmart is adding Wing drone deliveries to limited Superstores this year [TechCrunch]

• Walmart and eBay reign supreme in the growing retail media network space [RetailBrew]

• A Draft Of TikTok’s Plan To Avoid A Ban Gives The U.S. Government Unprecedented Oversight Power [Forbes]

• That’s a twist to the influencer plot: “TikTok plans to ban links to outside e-commerce sites like Amazon, new report claims” [TechCrunch]

• TikTok is moving to control all aspects of e-commerce on its app as it kills the 'storefront' integration with Shopify and other vendors [Business Insider]

• Yet, there is something brewing between TikTok and Shopify: “Expanded Shopify integration strengthens ad performance for merchants” [TikTok]

• TikTok now lets brands buy ads that appear in the app's search results [ TechCrunch]

• Don’t get too nostalgic: ““Going shopping” is dead” [Vox]

Events 🎤

• Amazon Accelerate, Sep 12-14, Seattle, US

• eClimb Summit, Sep 21, London, UK

• Seller Velocity Conference, Oct 11-12, New York, US

• Amazon Ads unBoxed, Oct 24-26, New York City, US

Make this week count 🙌

Christian