📦 The Order : Weekly Roundup - Amazon Accelerate, Klaviyo & lots of TikTok

Aug 27, 2023

Happy Sunday,

Here’s a quick roundup of last week’s news :

In Seattle for Accelerate? Let’s connect ☕️

Send me a quick ping if you are around and I’d love to connect with other brands and talk Amazon news, data & automation 📯

Shaken: Careful what you offer — Thrasio gets an FDA warning: “FDA warns Amazon, Walmart and others for selling unapproved drugs for viral skin infection” [RAPS]
Newly profitable Klaviyo ready for IPO: “Quick S-1 Teardown: Klaviyo” [Matt Turk]

Can Amazon figure out social commerce, before social platforms figure out shopping? “Facebook, Instagram, TikTok Want On-Platform Commerce” [Marketplace Pulse]
“Amazon’s latest actions against fake review brokers: Amazon sues fraudsters attempting to deceive customers” [About Amazon]
“What’s behind Amazon’s slow and steady shift into a full-funnel marketing platform” [Modern Retail]
Amazon Copies Etsy and eBay with Offsite Ads Program [eCommerce Bytes]
Logitech’s stylized computer accessories turns gray workspaces into technicolor [About Amazon']
Walmart is adding Wing drone deliveries to limited Superstores this year [TechCrunch]
Walmart and eBay reign supreme in the growing retail media network space [RetailBrew]
A Draft Of TikTok’s Plan To Avoid A Ban Gives The U.S. Government Unprecedented Oversight Power [Forbes]
That’s a twist to the influencer plot: “TikTok plans to ban links to outside e-commerce sites like Amazon, new report claims” [TechCrunch]
TikTok is moving to control all aspects of e-commerce on its app as it kills the 'storefront' integration with Shopify and other vendors [Business Insider]
Yet, there is something brewing between TikTok and Shopify: “Expanded Shopify integration strengthens ad performance for merchants” [TikTok]
TikTok now lets brands buy ads that appear in the app's search results [ TechCrunch]
Don’t get too nostalgic: ““Going shopping” is dead” [Vox]

Make this week count 🙌

Christian