📦 The Order : Weekly Roundup - Accelerate Round-up, SellerX & Mars United

Sep 22, 2024

Happy Sunday,

Here’s a quick roundup of last week’s news :

Accelerate Roundup

Amazon’s Annual Seller Conference Accelerate brought a load of updates this week:

New GenAI launches [Amazon]
- A CoPilot for sellers in Seller Central — code name: Project Amelia
- Personalized product titles
- Video generation [Deep Dive | Video]
- A+ Content generation
Amazon's Rufus AI assistant now available to all US customers [Amazon]
Buy with Prime and Amazon Multi-Channel Fulfillment Expand with New Capabilities and More Brands [Amazon], including new partner integrations
- TikTok & Google: integrated delivery estimates
- Paypal: payment option & integration
- Shopify: mixed prime & non-prime checkout option
Expanded multi-channel distribution capabilities [Amazon]
- Expanded shipping-as-a-service: Fully-managed, end-to-end Supply Chain [Amazon]

Tune into all announcements from Day 1 & Day 2 & the Closing Session.

📆 Mark your calendars for Accelerate September 16-18 2025

Why Amazon’s second Prime Day is unlikely to make or break brands' holiday sales [Modern Retail]
Amazon Is Shipping 70% More Off-Amazon Orders [Marketplace Pulse]
Amazon Aggregators Provide Bargains for Distress Shoppers [The Middle Market]
Walmart extends holiday deals event in October, upping competition with Amazon and Target [Modern Retail]
Nike's new CEO may look to mend retailer ties in sales revival push [Reuters]
How Temu is pitching its platform, and the U.S. market, to merchants [Modern Retail]
As TikTok ban heads to court, ByteDance’s Lemon8 surges [Techcrunch]
Freight rates plummet as China's export growth slows [Nikkei]

Make this week count 🙌

Christian