📦 The Order : Weekly Roundup - 50 Fastest Growing Amazon Brands

Issue #200 🎉

Happy Sunday,

Here’s a quick roundup of last week’s news:

Chart of the Week:

In ‘Amazon Offers 90% Discount on Some Items on Haul’ Marketplace Pulse digs into how stacking discounts on Haul can yield staggering discounts for shoppers:

Movers & Shakers 🙌

• 50 Fastest Growing Brands on Amazon [Stackline]

• Evolving trouble for former Thrasio team: Executives who ran failed Amazon ‘aggregator’ sued over alleged sham business [Financial Times]

• Xmars Rebrands to Xnurta, Embracing the Era of AI Agents [Yahoo]

Strategy ♟

• Amazon Sellers Report Rising Concerns Over Fraudulent Returns [Forbes]

• Amazon Raises Its Ad Spending on Elon Musk’s X, in Major Reversal [Wall Street Journal]

• Amazon’s Prime shifts to profits, promoting rival streamers [The Information]

• Crackdown on Tariff Exemption Snares U.S. E-Commerce Retailers [Wall Street Journal]

• UPS plunged after saying it would deliver fewer Amazon packages. Its CEO says it's about 'taking control of our destiny.' [Business Insider]

• Social-shopping startups are raking in funding amid TikTok ban [Business Insider]

• TikTok Shop's former boss on how the platform changed e-commerce forever — and how AI is leveling the playing field [Business Insider]

Events 🎤

• eTail West, Feb 24-27 in Palm Springs

• Prosper Show, Mar 25-27 in Las Vegas

• Shoptalk, Mar 25-27 in Las Vegas

Make this week count 🙌

Christian