📦 The Order : Weekly Roundup - 1P long tail & TikTok search ads
Issue #182
Happy Sunday,
Here’s a quick roundup of last week’s news :
Chart of the Week #1: 1P Long-tail
Great overview from Scott Needham & the Smartscout team on 1P revenue distribution. Given the long tail, more 1P terminations to be expected?!
Chart of the Week #2: TikTok’s YTD
The Chinasellers Newsletter [Substack] dives into TikTok’s Year-to-date numbers which highlight a large cap compared to it’s 2024 target thus far. Marketplace Pulse’s analysis on TikTok’s first year provides a comprehensive strategy deep dive around the platforms performance.
Partner Spotlight: A newsletter we don’t go without… 👀
Kevin King’s BDSN newsletter is a treasure box for seller tactics. In his latest edition he covers 9 ways of driving external traffic through Native Advertising Platforms.
To see this issue & stay in the know with latest news every week, get it for free: Sign up here.
Strategy ♟
Jeffrey Cohen’s Amazon Accelerate Recap [Linkedin]
Amazon announces the launch of Rufus, a new generative AI-powered conversational shopping assistant, in the UK [Amazon]
Amazons upfront ad haul tops 1.8 Billion [The Information]
Why Amazon is helping merchants sell on rival sites [The Information]
Amazon fee cuts on cheap apparel may see more brands lose coveted buy box to resellers [Modern Retail]
American Eagle sues Amazon for counterfeits [Modern Retail]
🤯 Promises of 'passive income' on Amazon led to death threats for negative online review, FTC says [CNBC]
TikTok Search Ads Campaign launch in U.S. [Search Engine Land]
How changes to de minimis imports could upend online marketplaces [Modern Retail]
America’s dollar stores are now living in a Temu world [Financial Times]
MercadoLibre-deep dive: “Meet the Latin American e-commerce platform that's outperforming Amazon this year” [CNBC]
Events 🎤
Amazon unBoxed, Oct 14-16 in Austin
Amazon Innovate, Oct 29-30 in New York
Make this week count 🙌
Christian