The Order : Weekly Aggregator Roundup - Shopify guide, BFCM stats #2 & Dwarfs

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BFCM stats:

Amazon boasts its "Biggest holiday shopping weekend" [About Amazon]. But below the top line there may be some caution around the excitement:

We wanted to look at November more Looking at a portfolio of Amazon-first thousands of brands a couple of things stood out this year - all of them creeping into profitability margins 🤨

All as a percentage of Full Price Product Sales for the month of Nov 2021 vs 2022:

• 📈 Average discount increased from 3.05% to 3.9%

• 📈 Ad expenses increased from 5.79% to 6.57%

• 📈 FBA & Selling Fees increased from 39.67% to 42.17%

🧐 Want to see how your brands compare to the market, let us know and we'll run the numbers for you!

Also, Momentum Commerce offers a nice way to explore market insights around the recent BFCM (or Turkey5 which includes Thanksgiving).

New funding this week: $30M

Funding Craze 💰

• EU: Dwarfs announced a $30M equity round to expand its current business of 15 brands and $40M GMV and conduct further brand M&A. The team focuses on Dutch bol.com and Amazon [Silicon Canals]

• EU: As previously reported & but now fully closed and confirmed: GoNorth's $8M equity round to accelerate the existing brands acquisitions and drive further M&A [Yahoo Finance]

Movers & Shakers 🤝

• ChannelEngine partners with TikTok Shop [eCommerce News]

• Pearpop raises $18M at a $300M valuation to scale its social collaboration marketplace [Techcrunch]

Strategy 📈

• 🙈 "Amazon Ads reporting outage leads to Black Friday mess for brands" [Ad Age]

• "Amazon shutting down wholesale distribution in third business exit in India" [Yahoo]

• Shopify vs Amazon's ecosystem: "Unicorns Built on Amazon Marketplace" [Marketplace Pulse]

• "Amazon Rescinds Job Offers in Retail Organization" [The Information]

• eCom shift: "Walmart saw a big dip in customers shopping at its stores on Black Friday this year, study finds. Instead, they may have been flocking to the retailer's website." [Business Insider]

• "TikTok’s $4 Billion Advertising Machine Is Messy Behind the Scenes" [The Information]

• "JD.com set to pull out from Indonesia and Thailand" [Tech in Asia]

• Marketplace moves ahead? "Shein jumps on the third-party brandwagon with Alibaba veteran" [Techcrunch]

Events 🎤

• Titan Holiday Parties, Dec (various)

• eCom Camp, Jan 8-10, Orlando, FL

Let's make this week count,

Christian