📦 The Order

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The Order : Weekly Aggregator Roundup - Quinio

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The Order : Weekly Aggregator Roundup - Quinio

Christian Umbach
Nov 6, 2022
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The Order : Weekly Aggregator Roundup - Quinio

the1order.substack.com

Chart of the week:

Amazon's ad business got a 25% boost in Q3 to $9.5B (Google: $54.5N, +2.5% -- Meta: $27.2B, -3.7% YoY). High growth coupled with stronger competition for ads and additional ad real-estate - these are not the only drivers though: strategically the biggest push is coming from an expansion to brands that aren't selling on Amazon yet (e.g. hotels to advertise on Twitch). Marketplace Pulse digs into further details in "Amazon Ad Business Growing Faster Than Google, Facebook".

Amazon Ad Growth vs other Platforms [Marketplace Pulse]
Amazon Ad Growth vs other Platforms [Marketplace Pulse]

New funding this week: $ 40M

Funding Craze 💰

  • Latam: Quinio announces a $40M round in equity & debt led by Northgate Capital to continue acquiring, operating and boosting brands in Latin America [Techcrunch]

Movers & Shakers 🤝

  • US: Acquco feature:" How An Amazon Top Seller Is Building Brands To Dominate The Retail Giant —And Rivals Like Walmart And Target" [Forbes]

  • US: Court filings: CommerceIQ to buy assets of Seattle’s Ideoclick as Amazon agencies face tough market [Geekwire]

Strategy 📈

  • Amazon Freezes Hiring Levels in Profitable Advertising Business [Bloomberg]

  • Amazon push on Tiktok: "TikTok influencers won't stop sending me to their Amazon storefronts" [Mashable]

  • Shopify's New Model Is Paying Dividends [Yahoo Finance]

  • Celebrity & influencer bet: "Shopify Uses Target Tactic to Take on Amazon" [The Street]

  • Pinduoduo and ByteDance are doubling down (with more to come): "Chinese tech giants’ push into U.S., Europe’s markets sets up potential clash with Amazon" [CNBC]

  • India: Amazon to delist top seller Appario on India marketplace amid regulatory heat [Techcrunch]

Events 🎤

  • AMZ Innovate, Nov 07 in NY

  • Seller Barcamp, Nov 25 in Berlin

Let's make this week count,

Christian

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The Order : Weekly Aggregator Roundup - Quinio

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