The Order : Weekly Aggregator Roundup - Amazon & Shopify product announcements

Chart of the week:

As Business of Fashion reports, the brick and mortar side rebounds lightly as retailers re-open stores and DTC brands start seeing stores as a tactical component of their customer engagement strategy (but rents are picking back up...). Meanwhile Bed Bath & Beyond announced their closure of 150 stores [Business Insider].

Announcements by US Retailers for store closures and openings [Businsss of Fashion with Coresight Research 2022 through Sep 09]

Headline announcements

In a week that was marked by Amazon's annual seller conference Accelerate (sellers can sign in and watch the on demand content here with a list of all major announcements here) a few highlights stood out:

• Amazon offers DTC brands leveraging Buy with Prime reach to shoppers on the marketplace via ads [Amazon]. Marketplace Pulse further details the new ad option for DTC brands.

• Starting early 2023 Amazon sellers will be able to send free emails to recent shoppers and repeat customers via the “Tailored Audiences” tool: "Amazon Opens the Email Marketing Floodgates to Try to Boost Sales" [Bloomberg]

DTC Ads on Amazon Marketplace [Amazon]

Meanwhile Shopify launched a major advancement to support sellers scaling internationally to more than 150 countries with Shopify Markets Pro and Shopify Translate & Adapt. Some features are currently limited to US customers and come with a 6.5% fee on intl transactions and a 2.5% currency conversion fee.

Shopify Markets Pro and Translate & Adapt [Shopify]

New funding this week: $ - M

Funding Craze 💰

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Movers & Shakers 🤝

• Japan: Forest Acquired shares of OVER's Co., Ltd., which develops smartphone product brand glass Zamurai [Forest Inc]

Strategy 📈

• Where Walmart, Amazon and Target are spending billions in a slowing economy [CNBC]

• California Sues Amazon, Alleging Antitrust Violations Inflated Prices and Stifled Competition [Wall Street Journal]

• CB Insights Research Brief: The Future of the Post-Purchase Experience: How technology is transforming the way we shop [CB Insights]

• Shopify Plus Commerce Cloud sees strong growth of its install base: "Enterprise e-Commerce in 2022: As TAM expands, the platform wars are heating up" [Techcrunch]

• "What do redundancies at Shopify mean for eCommerce sellers?" [Modern Retail]

Events 🎤

• Helium 10 Sell & Scale, Sep 19-22 in Las Vegas

• AMZ Innovate, Nov 07 in NY

• White Label World Expo, NY (Sep 29-30) and Frankfurt, Germany (Oct 13-14)

Let's make this week count,

Christian