The Order : Weekly Aggregator Roundup - Hero Cosmetics & Cap Hill Brands

Chart of the week:

Amazon-native brand Hero Cosmetics was acquired by Church & Dwight:

• Sale Price: $630M

• Price-to-Sales Multiple: 5.5x

• Price-to-EBITDA Multiple: 14x

~Trailing 12-Month Financials~

• Revenue: $115 million

• EBTIDA: $45 million

• EBITDA Margin: 39%

As Marketplace Pulse highlights the brand the brand grew through wholesale and DTC while establishing - and maintaining a strong position on Amazon:

Hero ASIN Sales Rank for Mighty Patch [Marketplace Pulse]

New funding this week: $ 100M

Funding Craze 💰

• US: Cap Hill Brands announces $100M led by BlackRock - the team has acquired 35 brands to date and scaled to more than 200 employees [Geek Wire]

Movers & Shakers 🤝

• CommerceHub acquires ChannelAdvisor: "Ecommerce services provider ChannelAdvisor is sold in deal worth $663M" [Wral Tech Wire]

Strategy 📈

• Thrasio Angry Orange success story: "How to Grow a Brand to $20M+ on Amazon" [Helium10]

• "Amazon Sellers See ‘Scary’ Holiday Season as Consumers Pull Back" [Bloomberg]

• "Amazon is quietly inviting sellers to a new unlimited warehouse storage program called 'AWD,' signaling a big new move into the broader logistics market" [Business Insider]

• Increasing CACs & Walmart's play: "Why DTC brands that once shunned Walmart as a 'bargain basement' are now rushing to get on the megaretailer's shelves" [Business Insider]

• "9 startup investments made by Shopify in 2022 and why the deals point to the e-commerce company's ambitions in marketing and Web3" [Business Insider]

• Instacart acquires Rosie to offer new e-commerce solutions for local and independent retailers [Techcrunch]

• eCommerce funding: These E-Commerce Startups Sped Up Despite The Slowdown [Crunchbase]

Events 🎤

• Shopify Unite, Sep 12-13, London + Toronto (and the Unofficial Unite party in London)

• Amazon Accelerate, Sep 14-15 in Seattle + virtual

Let's make this week count,

Christian