The Order : Weekly Aggregator Roundup - Society Brands & Marico

Chart of the week: India spotlight

The Flipkart (and regulatory) challenge: "Amazon, facing ‘unfavorable’ regulatory environment, struggles to expand in India" [Techcrunch].Economic Times of India adds further comparisons.

eCommerce GMV in India [Economic Times / Bernstein]

Revenues-based financing spotlight:

• "What would a recession mean for revenue-based financing startups?" [Stifted]

• "Wayflyer Agrees $250m Debt Finance With Credit Suisse" [Business Plus]

• $58M Series A (equity + debt mix): "Boopos adds to its small business M&A lending pot with new investment" [Techcrunch]

• Clearco reshuffles with UK, EU and Australia exit plus Outfund strategic partnerships: "Clearco cuts international staff as it retracts presence, announces new partner" [Techcrunch]

New funding this week: $ - M

Funding Craze 💰

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Movers & Shakers 🤝

• US: Society Brands Announces Acquisition of Power Theory Coupled with Strategic Hiring of Original mophie Team Members, Including Charlie Quong as Chief Product Officer [PR Newswire]

• India: Consumer good company Marico enters the aggregation space: "Marico to build Thrasio-style model to scale up D2C brands" [Economic Times]

Strategy 📈

• Amazon plans to sell digital advertising space inside its physical stores [Business Insider]

• Amazon Tests TikTok-Like Feed in App [Wall Street Journal]

• Amazon Closes, Abandons Plans for Dozens of US Warehouses [Bloomberg]

• "Shopify Tries To Fight Buy With Prime" [Marketplace Pulse]

• "Walmart will roll out a new video ad unit to catch up with Amazon and Instacart" [Business Insider]

• "China’s e-commerce giant Pinduoduo quietly launches U.S. shopping site in Amazon challenge" [CNBC]

• "WhatsApp Rolls Out In-App Shopping Product With India’s JioMart" [Bloomberg]

• "Inventory Pileup, Uneasy Shoppers Put Retailers in Jeopardy" [Wall Street Journal]

• A rare animal these days: "Anatomy of an 8.7x cash exit" [Hahnbeck]

• Seismic changes in the ads world: "Apple already decimated Meta’s ad-tech empire. Now, it’s homing in on Facebook’s advertisers, too." [Market Watch]

Events 🎤

• Shopify Unite, Sep 12-13, London + Toronto (and the Unofficial Unite party in London)

• Amazon Accelerate, Sep 14-15 in Seattle + virtual

Let's make this week count,

Christian