The Order : Weekly Aggregator Roundup - Peloton & Pharmapacks

Chart #1: Walmart sellers

Marketplace Pulse in it's recent article "Walmart Opens Third-Party Seller Floodgates" points to a recent shift in Walmart's strategy: "Walmart appeared to operate the marketplace as a traditional retailer, trying to control the number of sellers providing assortment in the same niche. It doesn’t seem to want to do that anymore, leaving it up to the competition of sellers to surface the best products." The battle is on 🔥

New Walmart Marketplace Sellers by week [Marketplace Pulse]

Chart #2: Amazon multiples

Sell-side Partners published an updated multiple analysis:

Amazon FBA Multiples at $500k SDE [Sell-side Partners]

New funding this week: $ - M

Funding Craze 💰

• /

Movers & Shakers 🤝

• DTC 2.0: "Peloton strikes a deal to sell fitness equipment and apparel on Amazon" [CNBC]

• Getting shaken up - Pharmapacks troubles: "Top Amazon seller Packable begins liquidating and announces job cuts after failed SPAC attempt" [CNBC]

Strategy 📈

• "E-commerce platform Cart.com expands US fulfillment footprint" [Freightwaves]

• "Scaling beloved brand by buying them with Kyle Widrick from Win Brands Group" [Spotify Podcast]

• Product shrinkflation: "From toilet paper to candy bars, companies hide rising costs by shrinking the size of everyday products. Here's what that looks like." [Business Insider]

• "Private label ousting big brands as cost of living crisis grows" [Reuters]

• "E-Commerce Software Startups Poised for M&A Spree" [The Information]

• "China’s Pinduoduo to Enter US Market in First International Step" [Bloomberg]

• Healthcare is the next frontier - and provides access to a broader demographic: "Amazon Among Bidders for Signify Health" [Wall Street Journal]

Events 🎤

• Shopify Unite, Sep 12-13, London + Toronto (and the Unofficial Unite party in London)

• Amazon Accelerate, Sep 14-15 in Seattle + virtual

Let's make this week count,

Christian