The Order : Weekly Aggregator Roundup - Nebula Brands, Q2 results & Fund my Brand

Chart of the week #1

Third party sellers contributed 57% of sold units on the Amazon marketplace in Q2, up 2% from Q1 2022. Explore the graph on Marketplace Pulse.

Amazon Percentage of Units via 3rd Party Sellers [Amazon Quarterly Results via Marketplace Pulse]

Chart of the week #2

Global Newspaper Ad Revenue vs Amazon Ad Revenue [Benedict Evans, Amazon, Zenith via Scott Galloway]

Amazon & Shopify results week:

It was Q2 & half year result week, a tough one:

• Amazon eCommerce business: $5.2B loss (-13.4B H1 YoY)

• Shopify: $2.7B loss (-$4.8B H1 YoY)

eCommerce is on track with pre-covid expectations, but not faster. Shopify CEO Tobias Luetke puts it this way: "We bet that the channel mix - the share of dollars that travel through eCommerce rather than physical retail - would permanently leap ahead by 5 or even 10 years. We couldn’t know for sure at the time, but we knew that if there was a chance that this was true, we would have to expand the company to match. It’s now clear that bet didn’t pay off." A 10% workforce cut was announced this week along with its quarterly loss of $1.2B.

Amazon shares still jumped +14%- reacting positively to a smaller than expected loss in eCommerce, and strong AWS results.

US eCommerce adoption growth rate [US Census Bureau via Shopify]

Spotlight on growth funding

As brand houses and individual brands alike are looking for further ways to support their growth, we launched Fund my Brand as an educational campaign for operators. Backed by our partnerships with 15+ financing providers, merchants have an easy way of understanding their funding eligibility and compare various financing options.

Help your ecosystem of sellers grow by sharing our recent post on Linkedin - or learn more about the various options here (some of the financing providers also have aggregator / brand house specific offerings).

New funding this week: undisclosed

Funding Craze 💰

• China: Nebula Brands Abu Dhabi sovereign wealth fund Mubadala to its Series B+ (following last December's $50M series B) [Technode]

Movers & Shakers 🤝

• US: Profound Commerce Acquires FBA Capital Management E-commerce Portfolio [Yahoo]

• India: Spotlight on Wellversed [Ani News]

Strategy 📈

• Mutliples are down, by a lot: "Ecommerce Valuations for 2022 – 2023 [Buyer Survey Results]" [The Fortia Group]

• "Prime Day is social commerce" [Marketplace Pulse]

• Seller opportunities around Products for Tomorrow: "New Amazon program grants $20,000 to up to five small businesses" [Amazon]

• It's official 🇧🇪: "Amazon announces plans to launch Amazon.com.be in the coming months" [Amazon]

• Fulfillment push: "Target Has a New Plan to Rival Walmart, Amazon" [The Street]

• Seller financing hit: "Clearco cuts 25% of staff, considers ‘strategic options’ for international operations" [Techcrunch]

Events 🎤

• Billion Dollar Seller Summit, Aug 14-18 in Austin

• Helium10 Sell + Scale Summit, Sep 19-22 in Las Vegas

Let's make this week count,

Christian