The Order : Weekly Aggregator Roundup - Pattern Brands & Prime Day stats

Jul 17, 2022

Biggest Prime day ever: 300M+ items purchased worldwide, $1.7B "saved" with top categories: Consumer Electronics, Household Essentials, and Home [Amazon]
Prime time (in the US): 8 p.m.—9 p.m. PT on Wednesday, July 13 [Amazon]
Two day Prime day event pushed web sales up 8.5% to $11.9 Billion [Bloomberg]

New funding this week: $25M

Funding Craze 💰

US: Pattern Brands announced its $25M series B to accelerate the acquisition of Shopify brands. The round enables the acquisition of two brands (Poketo & Yield) to bring the current portfolio to six [Gin Lane]

Movers & Shakers 🤝

Thrasio details its best performing products on Prime Day [PR Newswire]
"Alphagreen Group Acquires 96North, a 100% Natural Aromatherapy Brand With Eye on Further Acquisitions" [Global Newswire]
New vessel feature [Naver]

Strategy 📈

"Consolidation in the Amazon aggregator sector - Razor Group, Factory14, Olsam, Thrasio, BBG and more" [Hahnbeck]
Weather it's weak sales or regulatory pressure - Amazon's consideration to move of private label brands is a step to level the playing field for third party sellers: "Amazon Has Been Slashing Private-Label Selection Amid Weak Sales" [Wall Street Journal / Marketwatch]
Use of seller data, buy box & prime: "Amazon seeks to settle EU antitrust probe with set of offers" [Techcrunch]
Buy with Prime as an entry pass: "Shopify Prime Day"
Does "Direct with Consumer" emerge from the "Direct to Consumer" model? Here's the Pattern Brands founder Nick Ling's take on this. [Twitter]
"Will deal days boost eCommerce sales?" [McKinsey]
Goldman Sachs has loaned $233M to help Mercado's fintech arm expand in Brazil and Mexico: "How Mercado Libre, the ‘Amazon of Latin America,’ could disrupt the region’s banking industry" [Insider Intelligence]
"Nearly half of Gen Z is using TikTok and Instagram for search instead of Google, according to Google's own data" [Business Insider]
"Retailers’ Tech Stacks Need To Get Simplified" [Forbes]
General (industry-agnostic) M&A trends: "Higher Financing Costs, Lower Valuations Crimp M&A" [Wall Street Journal]

Events 🎤

Let's make this week count,

Christian