The Order : Weekly Aggregator Roundup - House of Brands Company

Chart of the Week:

Marketplace Pulse in its article "Amazon is Drowning in Trademarks" highlights the steep growth of trademark registrations (among other accelerated by Chinese sellers). Moreover, Amazon's Brand registry saw a 40% increase YoY in 2021 covering at least 700k brands in total. Many shoppers may never know those brands despite loving the products.

Trademark Registration Applications [Marketplace Pulse]

New funding this week: $-M

Funding Craze 💰

• India: House of Brands Company (HOBC) secured an indisclosed seed round to aggregate and scale premium brands. So far the aggregator has acquired 5 brands and aims to add another 8 brands in 2022 [ANI]

• According to a report by German Handelsblatt a large round by Razor Group is about to be announced, we will keep our eyes next week for more info.

Movers & Shakers

• Berlin Brands Group to lay off 10% of its staff [Handelsblatt - in German]

• eCommerce financing firm Juni announced a $206M Series B thereof $100M in equity [Techcrunch]

• An interesting initiative: "Forum Brand's Preferred Partner Network connects eCommerce business owners with world-class service providers" [Forum Brands]

• Amazon aggregator Acquco launches tech and analytics divisions [Modern Retail]

Strategy 📈

• "Direct-to-consumer brands are selling on Amazon after years of avoiding the e-commerce giant. Experts predict a bumpy ride." [Business Insider]

• Amazon launches Luxury Stores in Europe [eCommerce News]

• "Amazon sellers reject efforts by an executive to rally their opposition to Big Tech antitrust bill" [CNBC]

• "Amazon Working On Its Largest-Ever Warehouse in California" [WebProNews]

• Amazon-first brand Anker derived 54% of its sales from Amazon in 2021 - the impact of wholesale, DTC and other channels has grown over the years: "Amazon-Native Brand’s Anker Sales Hit $1B" [Marketplace Pulse]

• Shopify Audiences: "Shopify's big push into advertising is supposed to help merchants hobbled by Apple's privacy changes find new customers. Experts and sellers aren't convinced." [Business Insider]

• "How Direct-to-Consumer Marketers Are Chasing Customers After Privacy Changes" [Wall Street Journal]

• Forecasting errors or desired higher stock holdings? "The return of the inventory cycle" [The Economist]

• Tata Neu is looking to gain market share: "After Amazon, Flipkart, Reliance and Tata Neu, India's $133 billion eCommerce market may be too little for a fifth player" [Business Insider]

• Meesho saw a 5x increase for its annual sale: "India's youngest ecommerce giant received more than 60 orders every second during its one-day sale" [Business Insider]

• Adobe CEO says e-commerce is seeing price decreases, expects strong future for online shopping [CNBC]

Events 🎤

• Aggregator CEOs Discussing the Future of the Space, The Fortia Group Webinar, June 23

• PowWow July 12-13 in Palm Beach Florida | considering to attend/exhibit? Let me know & happy to connect you with the team

• Billion Dollar Seller Summit, Aug 14-18 in Austin

Let's make this week count,

Christian