The Order : Weekly Aggregator Roundup - Society Brands & Yaba

Mar 13, 2022

Article of the Week

Thingtesting offers a deep dive on DTC industry developments. 2021 brought 40 IPOs & 458 acquisitions: "Final sale: What happens when a direct-to-consumer brand is acquired?" looks at the industry & 25 brand brands that have been acquired.

Funding Craze 💰

US: Society Brands (formerly EnCap33) announced its $204M equity & debt round led by i80 Group to scale its "founder friendly" aggregator model (i.e. offering brand owners a longer opportunity to stay onboard) [Yahoo Finance]
Europe: Yaba announced its $85M equity & debt round led by Crossbeam Venture Partners & Tikehau Capital. The company has acquired 12 brands with a GMV of $20M. [Tech.eu]

Movers & Shakers 🤝

Branded partners with Indigogo to source deals (and offers select co-investment opportunities for Indigogo) [Branded Blog]
Colapz joins Olsam: "Amazon aggregator market heats up as Olsam splashes over $1 million on camping equipment brand" [Business Insider]

Strategy 📈

100k India-based Amazon sellers, 60% ship overseas: "Amazon's Indian exporter base rises to cross 1 lakh-mark" [Economic Times]
Empire Flipper's learnings from acquisition activity on its platform [Empire Flippers Blog]
Advertising is taking over: "Amazon Is Burying Organic Search Results [Marketplace Pulse]
"Amazon acquires Veeqo, a start-up that helps sellers manage their online businesses" [CNBC]
Integrated shipping support in Europe: "eCommerce Platform Shippo Teams With Shopify" [PYMNTS]
Pinterest & Shopify teaming up: "Pinterest Knows You Want to Shop" [The Information]
"Twitter expands its eCommerce efforts with launch of Twitter shops" [Techcrunch]
Digging up a chapter in Amazon's amazing history: "When Amazon Nearly Flamed Out, Jeff Bezos Conceived Kindle and Prime" [Bloomberg]
JD Revenue Rises 23% in Defiance of China’s Consumption Slowdown [Bloomberg]

Events 🎤

Let's make this week count,

Christian