The Order : Weekly Aggregator Roundup - Global Bees, Perch, Evenflow & Rainforest

Chart of the Week

This week's chart of the week focuses on Amazon platform loyalty which builds both on the wide selection, but also 147M prime members in the US alone who love to shop on Amazon (via Statista).

Reasons that online shoppers purchased on Amazon in the U.S. in September 2021 [Digital Commerce 360 via Statista]

New funding this week: $ ---

Funding Craze 💰

No major new funding round this week.

Movers & Shakers 🤝

• Global Bees spotlight: 90% of India's eCommerce market is unorganized: "Inside GlobalBees and the ecommerce roll-up gambit" [Forbes India]

• Perch poaches an Amazon executive to help lead the Amazon aggregator's analytics and tech growth [Business Insider]

• Evenflow adds sports, kitchen & garden brands [Economic Times]

• Rainforest plans to move from 12 to 36 brands in 2022: "Ecommerce roll-up firm targets $100m investment for brand acquisitions" [Tech in Asia]

Strategy 📈

• Amazon Style is coming to LA: "Amazon to open first physical clothing store" [Retail Dive]

• Shopify upside: Shopify steps up China expansion through tie-up with e-commerce giant JD.com [CNBC]

• More Shopify: Own fulfillment or rather capacity reductions? "Shopify Tumbles on a Report of It Terminating Fulfillment Contracts" [Bloomberg]

Events 🎤

• Jan 28-29 2022: Brands of New India Mega Summit 2022, virtual [YourStory]

• New dates & location: Feb 28 - Mar 02 2022, The Aggregator Show in New Jersey

Let's make this week count,

Christian