The Order : Weekly Aggregator Roundup - Harry's & eCommerceBrands

Chart of the Week

2PM updated their DTC power list covering 700 brands by performance (requires membership) - the table below show's the top 20 brands or platforms by growth rate.

Top 20 DTC brands / platforms by growth rate [via 2PM]

New funding this week: $180M

Funding Craze 💰

• US: DTC Brand turned incubator & aggregator Harry's added $140M in funding [Techcrunch]

• US: eCommerce Brands announced a $40M round thereof $10M in equity led by Bearing Ventures to acquire DTC brands [Techcrunch]

Movers & Shakers 🤝

• Thrasio acquired a majority share in Lifelong brands (for $150-200M) and targets broader India investment [Economic Times]

Strategy 📈

• "Retail aggregators go shopping for Amazon Marketplace superstars" [The Times]

• "Retailers in race for space as e-commerce boom drives warehouse shortage" [The Independent]

• Live shopping hasn't quite taken off for Amazon yet: "Amazon Live is Embarrassing" [Marketplace Pulse]

Events 🎤

• Jan 28-29 2022: Brands of New India Mega Summit 2022, virtual [YourStory]

Let's make this week count,

Christian