The Order : Weekly Aggregator Roundup - SellerX, Merama, Nebula, Opontia & Quinio

Chart of the Week

In case you stopped counting, Marketplace Pulse added up the recent funding spree. The top 5 account for 55%.

Cumulative Capital raised by Amazon Aggregators [Marketplace Pulse]

New funding this week: $672M

Funding Craze 💰

• EU: SellerX adds $500M in blended financing led by Sofina / BlackRock and acquires KW Commerce. With it's acquisition of KW Commerce SellerX now operates 40 brands and 25,000 products. [SellerX]

• Latam: Merama adds $60M as an extension to its Series B by Advent International and Softbank following the $225M Series B September announcement. With its 180 employees, Merama today covers 20 brands Mexico, Brazil, Chile, Colombia and Peru. [Techcrunch]

• China: Nebula announced its $50M+ Series B led by L Catterton. The 50+ employees in China are focused on Chinese sellers [Techcrunch]

• EMEA: Opontia announced its $42M Series A led by STV to double down on key markets: Poland, Turkey, Saudi, UAE, Nigeria, and later Egypt and Pakistan [Techcrunch]

• Latam: Quinio announces their $20M blended seed round led by Cometa. It operates 10 brands with $10M revenue runrate [Techcrunch]

Movers & Shakers 🤝

• SellerX merges with private label powerhouse KW Commerce | 22,000 products, 450 employees and $100M+ annual sales. Background story in German in Wortfilter

• Olsam acquires Flywheel Commerce in 7-figure deal: "A London-based Amazon aggregator has snatched up a US competitor in a move that could signal the start of the industry consolidating" [Business Insider]

Strategy 📈

• "Amazon is making its own containers and bypassing supply chain chaos with chartered ships and long-haul planes" [CNBC]

• The next chapter: "Italy fines Amazon record $1.3 bln for abuse of market dominance" [Reuters]

• AWS outage impacts seller central & marketplace operations: "Amazon’s cloud computing outage disrupts its warehouse operations" [NY Times]

• Backstory to OpenStore's November funding announcement: "Why 'Paypal Mafia' member Keith Rabois raised $105 million to roll up Shopify stores" [Business Insider]

Let's make this week count,

Christian