The Order : Weekly Aggregator Roundup - Heyday, Lenskart, Mensa, BBG, OpenStore & Gravitiq
Chart of the week:
eCommerce everything? We are far from that. Marketplace Pulse this week focused on the growth trajectory of the space in itās analysis titled āCovid Didnāt Accelerate E-Commerceā. Yet, it detailed another aspect of the industry: 13% is going to eCommerce. 87% is not (yet). Overall consumers are spending more both online and offline.Ā
New funding this week: $1,120M
Funding Craze š°
US: Heyday raises a blended $555M round with Raine Group and PremjiĀ co-leading the Series C. The firm reports $200m+ in revenues across 15 brands out of which the top 5 brands make up 70% of revenues [Techcrunch]
India: Lenskart Labs raises $200M from Falcon Edge Capital to aggregate eyewear brands with initial focus on Europe [Business Line]
India: Mensa Brands raises $135M series B with Falcon Edge Capital leading the round. Mensa currently covers 12 brands across apparel, Beauty & personal care, and home. [Techcrunch]Ā
EU: Berlin Brands Group adds $100M from PE group Ardian [Forbes]
US: OpenStore raises $75M series B led by General Catalyst to accelerate the acquisition of Shopify sellers [Forbes]Ā
EU: Gravitiq raises a blended $55M seed round to acquire and scale Amazon-focused healthcare brandsĀ [Techcrunch]
Strategy š
Inventory & pricing focus: How top Amazon aggregators like Thrasio are gearing up for Black Friday and Cyber Monday [Business Insider]
Moving mainstream: āBig Money Rounds Flood Amazon Aggregator Spaceā [Crunchbase]Ā
Details on 10Clubs 3 DTC garden brands acquisitions [Business Today]
Amazon will discontinue accepting Visa in the UK. āFor anything else there is Mastercardā. āConsumers caught in middle as Amazon, Visa clash over feesā [ABC News]
Brands, Department Stores, Fakes & Land - a rundown of Amazonās current reach: āThe complete A-to-Z guide to how Amazon is taking over everythingā [Fast Company]
Walmart Fulfillment Service on the rise after its introduction in Feb 2020. In comparison, 15-year old FBA covers 75% of Amazon sales: Walmart Fulfills 25% of Its Marketplace Sales [Marketplace Pulse]Ā
Online Merchants Squeezed by Surging Freight Costs, Slower Demand [The Information]Ā
Shopee is now equal to Alibabaās entire international e-commerce, and about to outgrow it [Vulcan Post]
Events š¤
Seller Barcamp Nov 27, Berlin
Boundless Commerce Meetup Dec 5, Munich
Let's make this week count,
Christian