The Order : Weekly Aggregator Roundup - Una Brands

Nov 07, 2021

New funding this week: $15M

Funding Craze 💰

APAC: White Star Capital and Alpha JWC led Una Brands' all-equity $15M Series A allowing the aggregator to further extend it's debt facility. Besides Amazon sellers, Una Brands' scope covers eBay, Tokopedia, Lazada, Shopee, and Rakuten [Techcrunch]

Strategy 📈

The next wave of brands - and adding online magazines to the set of acquisition targets: "Amazon aggregators will see massive consolidation as the space matures next year, industry experts say" [Business Insider]
66% of Amazon advertisers' spend in Q3 went to Sponsored Products with avg CPC of $1.21: "Amazon's advertising prices are soaring - here's exactly how much they cost now" [Business Insider]
Digging deeper into ads? Teikametrics details marketplace options for ads: "Amazon International Marketplaces: A Seller’s Guide" [Teikametrics]
Podcast on Web Deals Direct acquisition: "Adam Feinberg Sells to Perch for $100m+" [Apple Podcast]
"In the supply chain battle of 2021, small businesses are losing out to Walmart and Amazon" [Washington Post]
Several tech firms are adapting their cookie policies in the next privacy push: "Direct-to-consumer brands are losing their cookies, and maybe their sales" [Freightwaves]

Events 🎤

Let's make this week count,

Christian