The Order : Weekly Aggregator Roundup - Merama & Mainfactor
Chart of the week #1: German eCommerce Shares
In its article how Germany's number 2 - Otto Group - aims to tackle Amazon, Handelsblatt (Google translate will be your friend here....) lays out challenges that challengers are aiming to turn into strengths in the race for marketshare.
![2020 net eCommerce revenues in Germany in million Euros [Handelsblatt Grafik, eCommerceDB.com, Statista] 2020 net eCommerce revenues in Germany in million Euros [Handelsblatt Grafik, eCommerceDB.com, Statista]](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2Fd11108db-fd00-45c0-8413-22057937cdc6_740x705.png)
Chart of the week #2: B2B eCommerce
McKinsey & Company details eCommerce opportunities for B2B relations of industrial companies: an area that hasn't kept pace with the digital push on the consumer side.
New funding this week: $294M
Funding Craze 💰
Latam: Merama closes a $225M Series B with participation of Advent International and Softbank at a valuation of ~$850M - and is on track to reach $250M in GMV this year. To date, the team has acquired stakes in 20 brands operating across Mexico, Brazil, Chile, Peru, Colombia and the U.S. [Business Wire]
US: Mainfactor raises a blended $69M seed round to acquire and scale DTC business through strong influencer relationships. Participations include Upper90. [The Inquirer]
Strategy 📈
TikTok 2.0: "ByteDance Reportedly to Launch Cross-Border E-Commerce Platform" [Business of Fashion]
Seller financing: "Small businesses are turning to loans that require zero human oversight" [QZ]
"Cart.com Teams With Clearco For eCommerce Capital Financing" [PYMNTS]
Channels, Amazon vs DTC and customer engagement: "Berlin Brands Group & the future trends in the eCommerce sector" [Newstalk Podcast]
Five traps to avoid: The long game of DTC and e-commerce [McKinsey]
A DTC success story: "Warby Parker opens at $54.05 per share in public debut on NYSE, soaring more than 30% above reference price" [CNBC]
Sales Events
Flipkart Big Billion Days Oct 3-10 [Business Standard]
Let's make this week count,
Christian