The Order : Weekly Aggregator Roundup - Merama & Mainfactor

Chart of the week #1: German eCommerce Shares

In its article how Germany's number 2 - Otto Group - aims to tackle Amazon, Handelsblatt (Google translate will be your friend here....) lays out challenges that challengers are aiming to turn into strengths in the race for marketshare.

2020 net eCommerce revenues in Germany in million Euros [Handelsblatt Grafik, eCommerceDB.com, Statista]

Chart of the week #2: B2B eCommerce

McKinsey & Company details eCommerce opportunities for B2B relations of industrial companies: an area that hasn't kept pace with the digital push on the consumer side.

Industrial companies can put eCommerce at the heart of their growth strategy [McKinsey]

New funding this week: $294M

Funding Craze 💰

• Latam: Merama closes a $225M Series B with participation of Advent International and Softbank at a valuation of ~$850M - and is on track to reach $250M in GMV this year. To date, the team has acquired stakes in 20 brands operating across Mexico, Brazil, Chile, Peru, Colombia and the U.S. [Business Wire]

• US: Mainfactor raises a blended $69M seed round to acquire and scale DTC business through strong influencer relationships. Participations include Upper90. [The Inquirer]

Strategy 📈

• TikTok 2.0: "ByteDance Reportedly to Launch Cross-Border E-Commerce Platform" [Business of Fashion]

• Seller financing: "Small businesses are turning to loans that require zero human oversight" [QZ]

• "Cart.com Teams With Clearco For eCommerce Capital Financing" [PYMNTS]

• Channels, Amazon vs DTC and customer engagement: "Berlin Brands Group & the future trends in the eCommerce sector" [Newstalk Podcast]

• Five traps to avoid: The long game of DTC and e-commerce [McKinsey]

• A DTC success story: "Warby Parker opens at $54.05 per share in public debut on NYSE, soaring more than 30% above reference price" [CNBC]

Sales Events

• Flipkart Big Billion Days Oct 3-10 [Business Standard]

Let's make this week count,

Christian