The Order : Weekly Aggregator Roundup - Thrasio
Chart of the week
Research from PYMNTS / The Connected Economy shows shows the uplift opportunity across social engagement platforms and shopping.
The way to read the data: 44% of people who are highly connected in their social engagement are also highly connected shoppers (blue).
The opportunity: 16.3% of the surveyed sample is highly connected in social engagement out of which only 23% are also highly connected shoppers (orange). Here's your upside.
![Share of highly connected consumers in each pillar (vertical column) that are highly connected in other pillars. [PYMNTS/The Connected Economy] Share of highly connected consumers in each pillar (vertical column) that are highly connected in other pillars. [PYMNTS/The Connected Economy]](https://substackcdn.com/image/fetch/w_1456,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fsubstack-post-media.s3.amazonaws.com%2Fpublic%2Fimages%2F1a371b3a-e6c6-4f20-bb76-749e2250e685_740x294.png)
New funding this week: $650M
Funding Craze 💰
US: Thrasio adds $650M in credit bringing overall funds secured to over $2B. [PR Newswire] Simultaneously, the departure of Co-CEO Josh Silberstein was announced, leaving Carlos Cashman at the helm of the firm. [Business Insider]
Strategy 📈
Amazon is planning a beauty products event for October to hook early holiday shoppers [CNBC]
Light industry consolidation - a deal that brings further M&A knowledge to BBG. Deal terms, prior financing and acquisition history of Orange Brands are undisclosed: "Orange Brands becomes part of Berlin Brands Group" [BBG]
Stryze Co-founder & CFO Taro Niggemann interview: "Amazon is a minefield of challenges" [Börsen Zeitung - German only]
After Anker and Pharmapacks, what's next? "Amazon Briefing: Third-party sellers are outgrowing Amazon" [Modern Retail]
RedSeer estimates a 23% increase in Gross Merchandise Value to top $9bn for the holiday season across e-commerce platforms [Livemint]
On the footsteps of Shopify's TikTok news, a broader view at the social commerce opportunity: Shopify Aims to Make Social Media ‘Digital Main Street’ [PYMNTS]
Platform evolution: MercadoLibre Is Becoming An E-Commerce, Logistics, And Payments Powerhouse [Seeking Alpha]
"Marketplace platform Mirakle raises $555M at $3.5B valuation" [Techcrunch]
Events 🎤
White Label Expo NYC Sep 30-Oct 01
Let's make this week count,
Christian