The Order : Weekly Aggregator Roundup - Thrasio

Chart of the week

Research from PYMNTS / The Connected Economy shows shows the uplift opportunity across social engagement platforms and shopping.

The way to read the data: 44% of people who are highly connected in their social engagement are also highly connected shoppers (blue).

The opportunity: 16.3% of the surveyed sample is highly connected in social engagement out of which only 23% are also highly connected shoppers (orange). Here's your upside.

Share of highly connected consumers in each pillar (vertical column) that are highly connected in other pillars. [PYMNTS/The Connected Economy]

New funding this week: $650M

Funding Craze 💰

• US: Thrasio adds $650M in credit bringing overall funds secured to over $2B. [PR Newswire] Simultaneously, the departure of Co-CEO Josh Silberstein was announced, leaving Carlos Cashman at the helm of the firm. [Business Insider]

Strategy 📈

• Amazon is planning a beauty products event for October to hook early holiday shoppers [CNBC]

• Light industry consolidation - a deal that brings further M&A knowledge to BBG. Deal terms, prior financing and acquisition history of Orange Brands are undisclosed: "Orange Brands becomes part of Berlin Brands Group" [BBG]

• Stryze Co-founder & CFO Taro Niggemann interview: "Amazon is a minefield of challenges" [Börsen Zeitung - German only]

• After Anker and Pharmapacks, what's next? "Amazon Briefing: Third-party sellers are outgrowing Amazon" [Modern Retail]

• RedSeer estimates a 23% increase in Gross Merchandise Value to top $9bn for the holiday season across e-commerce platforms [Livemint]

• On the footsteps of Shopify's TikTok news, a broader view at the social commerce opportunity: Shopify Aims to Make Social Media ‘Digital Main Street’ [PYMNTS]

• Platform evolution: MercadoLibre Is Becoming An E-Commerce, Logistics, And Payments Powerhouse [Seeking Alpha]

• "Marketplace platform Mirakle raises $555M at $3.5B valuation" [Techcrunch]

Events 🎤

• White Label Expo NYC Sep 30-Oct 01

Let's make this week count,

Christian